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Email marketing - 8 don'ts

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Kenscio Digital Marketing Pvt Ltd
Kenscio Digital Marketing Pvt Ltd

Ever wondered if you had a quick guide of Don'ts for an HTML based email newsletter. Here we have compiled one that serves as a ready reckoner.

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Email Marketing Newsletter Layout 8 Donts Leader in Email Marketing, Social media and Cross-Channel Marketing Solutions and Services in India @2012 Copy Right of Kenscio
HTML Email Donts Ever wondered if you had a quick guide of Dos and Don'ts for an HTML based email newsletter. Here we have compiled one that serves as a ready reckoner. HTML Coding Donts 5.HTML should not contain any JavaScript or any other script embedded in it. Some email clients do not support JavaScript, and others view it as a security risk. 6.Avoid using CSS for positioning. The support is very limited and will, more than likely, result in a broken layout for most of your recipients. 7.Avoid nested tables if possible. Some email clients, especially Lotus Notes and Netscape Messenger, might not render them correctly. 8.Do not use canvas background images. Most email clients do not display canvas background images. Background images for individual table cells are generally acceptable but might not appear in some clients such as Lotus Notes. @2012 Copy Right of Kenscio
HTML Email Donts Ever wondered if you had a quick guide of Dos and Don'ts for an HTML based email newsletter. Here we have compiled one that serves as a ready reckoner. HTML Coding Donts 5.Do not apply attributes to the <BODY> tag. Attributes placed in the <BODY> tag are often flagged by spam filters and increase the likelihood of your message getting bulked or blocked. 6.With multiple embedded images, which also might cause the email to be blocked 7.Do not use EMBED tags. 8.Avoid embedding forms, such as surveys, into emails. Some email clients such as Hotmail might not pass the data through to the collection point. Instead, link to a Web form through which the recipient can complete the survey. @2012 Copy Right of Kenscio
@2012 Copy Right of Kenscio

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Email marketing - 8 don'ts

  • 1. Email Marketing Newsletter Layout 8 Donts Leader in Email Marketing, Social media and Cross-Channel Marketing Solutions and Services in India @2012 Copy Right of Kenscio
  • 2. HTML Email Donts Ever wondered if you had a quick guide of Dos and Don'ts for an HTML based email newsletter. Here we have compiled one that serves as a ready reckoner. HTML Coding Donts 5.HTML should not contain any JavaScript or any other script embedded in it. Some email clients do not support JavaScript, and others view it as a security risk. 6.Avoid using CSS for positioning. The support is very limited and will, more than likely, result in a broken layout for most of your recipients. 7.Avoid nested tables if possible. Some email clients, especially Lotus Notes and Netscape Messenger, might not render them correctly. 8.Do not use canvas background images. Most email clients do not display canvas background images. Background images for individual table cells are generally acceptable but might not appear in some clients such as Lotus Notes. @2012 Copy Right of Kenscio
  • 3. HTML Email Donts Ever wondered if you had a quick guide of Dos and Don'ts for an HTML based email newsletter. Here we have compiled one that serves as a ready reckoner. HTML Coding Donts 5.Do not apply attributes to the <BODY> tag. Attributes placed in the <BODY> tag are often flagged by spam filters and increase the likelihood of your message getting bulked or blocked. 6.With multiple embedded images, which also might cause the email to be blocked 7.Do not use EMBED tags. 8.Avoid embedding forms, such as surveys, into emails. Some email clients such as Hotmail might not pass the data through to the collection point. Instead, link to a Web form through which the recipient can complete the survey. @2012 Copy Right of Kenscio
  • 4. @2012 Copy Right of Kenscio