Email marketing for private accommodation
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Email marketing Workshop for private Accommodation owner and manager on the HoReCa Adria Trade Show in Opatija november 2016
Email marketing for private accommodation
- 1. E-MAIL MARKETING Adriano Pozaric Turizam Info #HoReCaAdria
- 2. E-MAIL MARKETING Adriano Pozaric Turizam Info Kako ste saznali za konferenciju Internet Adria? #InternetAdria
- 6. E-MAIL MARKETING Povijest E-maila E-mail Osnove Mailchimp #InternetAdria
- 7. JOSEPHINE COCHRANE Cochran's Crescent Washing Machine Illinois, 1886.
- 9. 1965. MIT’s CTSS Mail 1971. prvi ARPANET mail 1993. naziv E-mail
- 10. iContact Survey
- 11. Email statistika (2016) 205 miliardi emailova dnevno 121 email dnevno dobije svaka osoba 4.3 miliarde korisnika emailova 13.7% postotak otvorenih emailova 42% emailova ?itaju u kupaonici 18% emilova ?itaju dok voze
- 12. Koraci za uspje?ne emailove Dospjeti u Inbox Biti Interesantan Koristiti Podatke / Analytics
- 13. Email ciljevi Pobjeda > Prodaja Kontakti za ponudu Educirajte kupce Kreirajte vezu s korisnicima
- 14. Isporuka? “In today’s email landscape,? only 81% of all permission-based email? makes it to the world’s inboxes.”
- 15. Male tajne isporuke emailova Koristite pouzdanu uslugu Izbjegavajte SPAMY sadr?aj Budite otvarani i klikani
- 16. Subject Lines
- 17. Subject lines - male tajne Lokalizacije - imena gradova, doga?aja…? ne?eg prepoznatljivog Ne ponavljajte isti Subject Line? za svaku kampanju Budite kratki … 50 slova Promocije … pokloni i nagrade? kao zahvala za anketni upitnik
- 18. Effective Subject Lines ?initi Pi?i, pi?i, ispravi, pi?i Kratko i pogoditi bit Probaj ovo, probaj ono Ne ?initi ?rtvovati jasno?i radi pametovanja Voditi u krivom smjeru
- 19. Short and Simple
- 20. Subject Line Red Flags ALL CAPS Free Offer Best, Lowest, Cheapest No Subject Line !!!!!
- 21. First Sentence Matters NO YES
- 22. Design Images Carry ComplementYour Message
- 24. Message > Design Subject Line: “Hey” Call To Action: Donate $5 or more Results: Raised +$2.5 million
- 25. Call to Action
- 26. Call to Action Be Action Packed Make your Calls-to-Action Just That. Never “Click here to...” Don’t Disappoint Only link to worthwhile pages / content Stand Alone Keep links obvius. Break them out of body paragraphs? or make them buttons.
- 27. Link Ideas Cjenik Foto galerija Reporta?a na nekom drugom webu Kalendar manifestacija Vremenska prognoza LIVE CAM Sign Up
- 28. Analytics Opens Does Not Necessarily Reflect Engagement Clicks Easy to Accurately Track Best Indicator of Interest Clickers Should BeYour First Follow-Up
- 29. AB Split Testing
- 30. www.mailchimp.com Adriano Po?ari? Turizam Info Magazine adriano.pozaric@turizaminfo.com