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Email Marketing in the Face of Social Media from Marketing Jam '09

Austin AMA
Austin AMA

At the Austin AMA Marketing Jam '09, Annie Williams and Jim Hitch of Emma Email Marketing (www.myemma.com) addressed how to maximize the use of email marketing in conjunction with your social media efforts. Interested in more marketing programs and networking? Visit the Austin American Marketing Association website (www.austinama.org) for coming events and the AMA blog (www.austinama.org/blog) to be a part of the conversation.

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皆看界庄温鉛油馨艶糸庄温油温稼糸油艶馨温庄鉛油馨温姻一艶岳庄稼乙油温姻艶油韓姻庄艶稼糸壊油 andnotjustonFacebook. .presented by
Social Media What is that? Media. Any website designed to allow multiple users to y g p publish content themselves. Online Networks (personal & professional) Microblogging (like Twitter) Blogging Video Sharing Wikis Photo sharing .presented by
My mom just friend requested me on Facebook. There must be something *big* going on here. .presented by
Oh,itsbig. If Facebook was a country it would be the 6th most y populous country in the world Facebook grows by 600,000 users per day There are 1MM custom social networks using the NING platform Technorati tracks 112MM blogs More searches are done through You Tube than through Yahoo .presented by
Ive never tweeted. And, coincidentally, I still use a Commodore 64. Is that bad? .presented by
You renotalone. Youre not alone. According to a study conducted by the Harris Poll, 51% of Americans do not use Twitter or have a MySpace or Facebook account. S bk Only 5% of Americans are currently using Twitter Only 60% of Twitter users drop off after the first month From 1982-1993, 17 million C64s were sold .presented by
I went to a panel where they said social media is killing email. Its dead. Dead. Dead. Dead. g .presented by
More than 90% of Internet users between 18 and 72 said they send and receive email, making it the top online activity , g p y just ahead of search engines, according to the non-profit research group. source: Pew Internet Research 2009 .presented by
67% of consumers believe that e-mail is a great way for companies to stay i t i t t in touchh source: Ipsos/Habeas & PEW Internet, 2007 .presented by
.presented by
How are companies using Email Social Media Brand awareness Brand awareness Sales Sales Loyalty Loyalty Learn more about customers Learn Learn more about customers Learn Engagement Engagement .presented by
I get it. I should be sending relevant, targeted email messages to my subscribers *and* creating an online community for my brand using social media outlets. .presented by
Email Marketing in the Face of Social Media from Marketing Jam '09
Email Marketing in the Face of Social Media from Marketing Jam '09
Lets take a look at some companies who are trying some cool things. .presented by
Email Marketing in the Face of Social Media from Marketing Jam '09
Email Marketing in the Face of Social Media from Marketing Jam '09
.presented by
Marketing is a team sport. Like cricket. .presented by
Email Marketing in the Face of Social Media from Marketing Jam '09
Email Marketing in the Face of Social Media from Marketing Jam '09
Email Marketing in the Face of Social Media from Marketing Jam '09
Email Marketing in the Face of Social Media from Marketing Jam '09
Email Marketing in the Face of Social Media from Marketing Jam '09
Email Marketing in the Face of Social Media from Marketing Jam '09
Email Marketing in the Face of Social Media from Marketing Jam '09
Email Marketing in the Face of Social Media from Marketing Jam '09
Email Marketing in the Face of Social Media from Marketing Jam '09
Email Marketing in the Face of Social Media from Marketing Jam '09
What about tracking? .presented by
Email is the currency for all accounts .presented by
Email Marketing in the Face of Social Media from Marketing Jam '09
Email Marketing in the Face of Social Media from Marketing Jam '09
Email Marketing in the Face of Social Media from Marketing Jam '09
皆看界庄温鉛油馨艶糸庄温油温稼糸油艶馨温庄鉛油馨温姻一艶岳庄稼乙油温姻艶油韓姻庄艶稼糸壊油 andnotjustonFacebook. .presented by

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Email Marketing in the Face of Social Media from Marketing Jam '09

  • 2. Social Media What is that? Media. Any website designed to allow multiple users to y g p publish content themselves. Online Networks (personal & professional) Microblogging (like Twitter) Blogging Video Sharing Wikis Photo sharing .presented by
  • 3. My mom just friend requested me on Facebook. There must be something *big* going on here. .presented by
  • 4. Oh,itsbig. If Facebook was a country it would be the 6th most y populous country in the world Facebook grows by 600,000 users per day There are 1MM custom social networks using the NING platform Technorati tracks 112MM blogs More searches are done through You Tube than through Yahoo .presented by
  • 5. Ive never tweeted. And, coincidentally, I still use a Commodore 64. Is that bad? .presented by
  • 6. You renotalone. Youre not alone. According to a study conducted by the Harris Poll, 51% of Americans do not use Twitter or have a MySpace or Facebook account. S bk Only 5% of Americans are currently using Twitter Only 60% of Twitter users drop off after the first month From 1982-1993, 17 million C64s were sold .presented by
  • 7. I went to a panel where they said social media is killing email. Its dead. Dead. Dead. Dead. g .presented by
  • 8. More than 90% of Internet users between 18 and 72 said they send and receive email, making it the top online activity , g p y just ahead of search engines, according to the non-profit research group. source: Pew Internet Research 2009 .presented by
  • 9. 67% of consumers believe that e-mail is a great way for companies to stay i t i t t in touchh source: Ipsos/Habeas & PEW Internet, 2007 .presented by
  • 11. How are companies using Email Social Media Brand awareness Brand awareness Sales Sales Loyalty Loyalty Learn more about customers Learn Learn more about customers Learn Engagement Engagement .presented by
  • 12. I get it. I should be sending relevant, targeted email messages to my subscribers *and* creating an online community for my brand using social media outlets. .presented by
  • 15. Lets take a look at some companies who are trying some cool things. .presented by
  • 19. Marketing is a team sport. Like cricket. .presented by
  • 31. Email is the currency for all accounts .presented by