This document provides a template and justification for an email marketing campaign for Topshop. The template includes large images of models wearing Topshop clothing with the images hyperlinked to product pages. It uses around 50 words of text to advertise new clothing and shoe collections. Images are emphasized over text as studies show customers are more likely to view and purchase items they can see. The template layout matches what Topshop typically uses in its emails and on its website to maintain brand consistency.