Email Marketing UK legal and ISP Landscape
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The document provides an overview of the legal and technical landscape for email marketing in the UK. It discusses relevant privacy acts, when marketing emails can be sent, required contact information to include, best practice guidelines, authentication methods, and reference links for additional information. The presentation is intended to be informational and does not constitute legal advice.
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Email Marketing UK legal and ISP Landscape
- 1. Disclaimer: The materials available at this presentation are for informational purposes only and not for the purpose of providing legal advice. UK Email Marketing: Legal and ISP Landscape 油 Riaz 油Kanani, 油Founder 油 @riazkanani 油 油 riaz@connectedpaths.co.uk 油
- 3. Public Perception I am going to read out a list of issues that could be considered of social importance. Please tell me how concerned you are about each of the following issues. 2007 2008 change since 2004 Preventing crime 94% 94% +11% Protecting personal details 92% 94% +34% The National Health Service 91% 88% +13% Equal rights for everyone 89% 88% +28% National security 89% 87% +23% Education 88% 87% -1% Environmental issues 86% 87% +32% Freedom of speech 86% 85% +27% Unemployment 80% 83% +66% Source: Information Commissioner s Of鍖ce
- 6. Relevant Acts ≒ The 油Privacy 油and 油Electronic 油 Communica?ons 油(EC 油Direc?ve) 油 Regula?ons 油2003 油 油 ≒ The 油Data 油Protec?on 油Act 油1998 油 油 ≒ Don t 油forget.. 油individual 油ISP 油requirements 油
- 7. When can you send? ≒ If 油I 油consent 油to 油receive 油it, 油or 油 ≒ If 油you 油collect 油my 油contact 油details 油and: 油 油 it 油was 油in 油the 油course 油of 油a 油sale 油or 油 nego?a?ons 油for 油a 油sale 油 The 油marke?ng 油is 油for 油your 油own 油similar 油 products 油or 油services 油 You 油give 油me 油the 油opportunity 油to 油opt 油out 油 now 油and 油in 油the 油future 油 Source: Information Commissioner s Of鍖ce
- 8. Required Information Companies 油must 油display 油in 油the 油email 油footer: 油 company 油registra?on 油number 油 place 油of 油registra?on 油 registered 油o鍖ce 油address 油 text 油must 油be 油legible 油 PO 油box 油not 油su鍖cient 油 Source: http://www.out-law.com/page-7594
- 9. Best Practice guidelines ≒ Provide 油a 油statement 油of 油use 油when 油you 油collect 油details. 油Put 油this 油in 油an 油 obvious 油place 油or 油make 油sure 油it 油has 油to 油be 油read 油before 油individuals 油submit 油 their 油details. 油 ≒ Make 油sure 油you 油clearly 油explain 油what 油individuals 油details 油will 油be 油used 油for. 油 ≒ Do 油not 油have 油consent 油boxes 油already 油?cked. 油 ≒ Provide 油a 油simple 油and 油quick 油method 油for 油customers 油to 油opt 油out 油of 油 marke?ng 油messages 油at 油no 油cost 油other 油than 油that 油of 油sending 油the 油message. 油 ≒ Promptly 油comply 油with 油opt-足out 油requests 油from 油everyone, 油not 油just 油those 油 from 油individuals. 油 ≒ Have 油a 油system 油in 油place 油to 油deal 油with 油complaints 油about 油unwanted 油 marke?ng. 油 ≒ When 油you 油receive 油an 油opt-足out 油request, 油suppress 油the 油individual 油or 油 油 company 油details 油rather 油than 油dele?ng 油them. 油This 油way 油you 油will 油have 油 油 a 油record 油of 油who 油not 油to 油contact. 油 Source: Information Commissioner s Of鍖cer
- 10. ≒ Use 油DKIM 油authen?ca?on 油 ≒ Separate 油transac?onal 油and 油marke?ng 油messages 油by 油IP 油 address 油 ≒ Use 油a 油consistent 油from 油address 油 ≒ Do 油not 油link 油to 油IP 油addresses 油 ≒ Don t 油include 油web 油forms, 油Javascript 油or 油embedded 油objects 油 ≒ Be 油CAN-足SPAM 油compliant 油wherever 油you 油are 油in 油the 油world 油 ≒ Privacy 油Policy 油on 油website 油
- 11. ≒ Use 油DKIM 油authen?ca?on 油 ≒ Separate 油marke?ng 油and 油transac?onal 油messages 油 ≒ Provide 油a 油clear 油unsubscribe 油link 油 ≒ Be 油CAN-足SPAM 油compliant 油wherever 油you 油are 油in 油the 油 world 油 ≒ Opt-足in 油informa?on, 油including 油how 油an 油email 油 address 油was 油obtained, 油the 油date/?me 油of 油opt-足in, 油 and 油the 油IP 油address 油the 油user 油opted 油in 油from 油must 油 be 油made 油available 油on 油request. 油
- 12. ≒ Use 油SenderID 油framework 油and 油SPF 油 authen?ca?on 油 ≒ New 油IPs 油need 油to 油build 油a 油reputa?on 油over 油 a 油few 油weeks 油 ≒ Avoid 油using 油IP 油addresses 油for 油links 油 ≒ Clear 油unsubscribe 油
- 13. Reference links Informa?on 油Commissioner s 油O鍖ce 油guidelines: 油 h`p://www.ico.gov.uk/what_we_cover.aspx 油 DMA 油Best 油Prac?ce 油Resources 油 h`p://www.dma.org.uk/informa?on/inf-足prac?ce.asp 油 Email 油Marke?ng 油Reports 油 h`p://www.email-足marke?ng-足reports.com/canspam/uk/ 油 油
- 14. THANK 油YOU.. 油QUESTIONS? 油 Riaz 油Kanani, 油Founder 油 @riazkanani 油 riaz@connectedpaths.co.uk 油