Email marketing workshop
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Email continues to be a powerful channel for driving business. Are you feeling the power? Or could your email marketing use a turbo-boost? An Introduction to Email Marketing is more than a quick overview. Its a how-to compendium that explains why a holistic approach to email integrating it with your other marketing channels is most valuable and how you can implement and measure a top-performing email marketing program.
Email marketing workshop
- 2. WHO IS THIS SESSION FOR? Small Business Owners Local Brick And Mortar Businesses Social Celebrities Or Brand Corporate Marketing Professionals Anyone Looking To Benefit From Email Marketing
- 3. What Does this Session Cover? Email Marketing Introduction Email Marketing Basics Sign up for MailChimp & Choosing a Plan Create an Email List Day 2 Create a Campaign -- Create an Email Create a Signup Form
- 4. Email Marketing Basics 1. Always Have a Goal There are several reasons to send email: 1. To Share news, build loyalty, educate, invite people to events, drive traffic to your site, sell your product or service, etc. But what is your specific purpose? Before you create an email, think about the outcome you want. Are you trying to grow your business or email list? Sell a product? Or get more donations? 2. Have a goal in mind and tailor your emails information and Call-to-action to that idea or plan. Are you trying to establish yourself or brand as an industry expert?
- 5. Email Marketing Basics 2. Dont Always Be Selling 1. Send an email newsletter with educational information, tips, how-tos, and industry news. Give your customers value with your emails, Then they will be open to the occasional sales pitch for your product or service! 2. Send what you promised at sign-up. If subscribers signed up for tips and tactics delivered twice a week, thats what you should deliver. Part of keeping your email readers engaged is sending the information they actually wanted.
- 6. Email Marketing Basics 3. Mail Regularly 1. You want your email subscribers to think of your business when they need the product or service you offer, so remind them of your presence with email, Mail at the least, once per month. 2. Always include a mix of images and text, and include links back to your website, products or services. 3. Include a postal address and unsubscribe link A postal address and unsubscribe link is required by the CAN-SPAM Act (luckily MailChimp does this automatically).
- 7. Email Marketing Basics 4. Build High Quality Email Lists 1. Dont buy email addresses! This is a terrible idea and the recipient is almost sure to unsubscribe AND talk badly about your company to friends because they didnt SIGN-UP for your newsletter and what you sent them is considered SPAM!. 2. The better quality your email lists are, the more likely your email will get delivered. Only use opted in email addresses for your marketing- Those who have agreed to receive emails from you. Youll see higher engagement and fewer unsubscribes/spam complaints 3. Slow and steady list growth wins the race every tine!
- 8. Email Marketing Basics 5. Use an ESP (Email Service Provider) 1. An email service provider (ESP) can help your small business generate and send emails to very targeted customer email list. 2. Plus your ESP can store and grow your email lists automatically!
- 9. TYPES OF EMAIL SERVICE PROVIDERS An email service provider is a company that offers bulk email services. Such services allow you to build email lists, create templates, look through statistical reviews of each email sent, A/B split test campaigns and so on.
- 10. TWO TYPES OF EMAIL SERVICES
- 11. ENTERPRISE PLATFORMS Example: Smart Focus, Exact Target, Expert Sender In general there are no demo accounts for enterprise platforms. You have a massive email list and need to upload and manage it now, so you know you will be paying possible $ 1000s of dollars per year to manage that email list! These are some of the top platforms you can use for clients that have databases with more than 50,000 users, If less, we use small business platforms.
- 12. SMALL BUSINESS SERVICES Example: Aweber, Seva, Campaign Monitor, MailChimp, Get Response Most small business email marketing providers have a free demo option! Free accounts enable you to have email lists usually less than 1000-2000 email addresses. The biggest email platform in the world is MailChimp! MailChimps Forever Free Plan allows you to send 12000 total emails a month to up to 2,000 subscribers
- 14. TAKE ACTION Brainstorm your first THREE EMAIL LIST IDEAS! Go to your competitors websites. How are they capturing emails? What are they giving away of VALUE that people would want to sign up for? What is something you want to offer of value that people would trade their EMAIL ADDRESS for?
- 15. RESEARCH & BRAINSTORM NOW! So TAKE ACTION and start building a list of ideas for capturing customer emails! Whether it be an eBook, mini-course, coupon, how to video, free trial, etc.! Look at this example on www.itedge.in We are capturing a HYPER- SEGMENTED EMAIL LIST of people interested in furthering their knowledge of Facebook ads!
- 18. CHOOSING THE PLAN www.mailchimp.com/pricing If your database is more than 2000 emails or you want to use all platform features which are limited on free accounts, you have to pay for the pricing plan you need, depending on your database size. There are various plans: Premium Standard Essentials Free
- 34. What Does this Session Cover? Day-2 Create a Campaign -- Create an Email Create a Signup Form
- 55. info@itedge.in