Email marketing Workshop
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The document discusses the history and basics of email marketing. It provides tips for email success including getting emails into inboxes, making emails interesting through compelling subject lines and calls to action, and tracking email analytics. Mailchimp is also mentioned as an email marketing provider. The entire document is presented as part of a conference or presentation titled "Where Waters Meet" in Swansea on October 17, 2013.
Email marketing Workshop
- 1. E-MAIL MARKETING Adriano Pozaric Turizam Info magazine WHERE WATERS MEET Swansea, 17. october 2013.
- 2. E-MAIL MARKETING History of E-mail E-mail Basics Mailchimp WHERE WATERS MEET /// Swansea, 17. october 2013.
- 3. JOSEPHINE COCHRANE Cochran's Crescent Washing Machine Illinois, 1886. WHERE WATERS MEET /// Swansea, 17. october 2013.
- 4. WHERE WATERS MEET /// Swansea, 17. october 2013.
- 5. 1965. MITs CTSS Mail 1971. the 鍖rst ARPANET mail 1993. reffered as E-mail WHERE WATERS MEET /// Swansea, 17. october 2013.
- 6. iContact Survey WHERE WATERS MEET /// Swansea, 17. october 2013.
- 7. March 2013. > 2.5 Trillions of messages daily WHERE WATERS MEET /// Swansea, 17. october 2013. 0 1 1 2 2 4/2012 5/2012 6/2012 7/2012 8/2012 9/2012 10/2012 11/2012 12/2012 1/2013 2/1203 3/2013 Legitimate Email Spam Source: McAfee threats reports 1Q2013 Global Email Volume (in Trillions of message)
- 8. Steps to Email Success WHERE WATERS MEET /// Swansea, 17. october 2013. Get to the Inbox Be Interesting Put Data / Analytics to Use
- 9. Email Goals WHERE WATERS MEET /// Swansea, 17. october 2013. Win Sales Qualify Leads Educate Customers Build Relationship
- 10. Deliverability WHERE WATERS MEET /// Swansea, 17. october 2013. In todays email landscape, only 81% of all permission-based email makes it to the worlds inboxes.
- 11. Deliverability Tips WHERE WATERS MEET /// Swansea, 17. october 2013. Use a Reputable Provider Avoid Spammy Content Get Opened / Clicked Regularly
- 12. Inboxing is Note Enough: Be Interesting WHERE WATERS MEET /// Swansea, 17. october 2013.
- 13. Subject Lines WHERE WATERS MEET /// Swansea, 17. october 2013.
- 14. Subject Lines WHERE WATERS MEET /// Swansea, 17. october 2013. http://www.marketingprofs.com/charts/2013/11228/the-most-effective-keywords-in-email-subject-lines
- 15. Subject Lines WHERE WATERS MEET /// Swansea, 17. october 2013. http://www.marketingprofs.com/charts/2013/11228/the-most-effective-keywords-in-email-subject-lines
- 16. Subject Lines WHERE WATERS MEET /// Swansea, 17. october 2013. http://www.marketingprofs.com/charts/2013/11228/the-most-effective-keywords-in-email-subject-lines
- 17. Effective Subject Lines WHERE WATERS MEET /// Swansea, 17. october 2013. Do Write and Re-Write Keep it Short and to the Point Mix it up Dont Sacri鍖ce Clarity for Cleverness Mislead
- 18. Short and Simple WHERE WATERS MEET /// Swansea, 17. october 2013.
- 19. Subject Line Red Flags WHERE WATERS MEET /// Swansea, 17. october 2013. ALL CAPS Free Offer Best, Lowest, Cheapest No Subject Line !!!!!
- 20. First Sentence Matters WHERE WATERS MEET /// Swansea, 17. october 2013. NO YES
- 21. Design Images Carry ComplementYour Message WHERE WATERS MEET /// Swansea, 17. october 2013.
- 22. Design Images ComplementYour Message WHERE WATERS MEET /// Swansea, 17. october 2013.
- 23. Message > Design WHERE WATERS MEET /// Swansea, 17. october 2013. Subject Line: Hey Call To Action: Donate $5 or more Results: Raised +$2.5 million
- 24. Call to Action WHERE WATERS MEET /// Swansea, 17. october 2013.
- 25. Call to Action WHERE WATERS MEET /// Swansea, 17. october 2013. Be Action Packed Make your Calls-to-Action Just That. Never Click here to... Dont Disappoint Only link to worthwhile pages / content Stand Alone Keep links obvius. Break them out of body paragraphs or make them buttons.
- 26. Link Ideas WHERE WATERS MEET /// Swansea, 17. october 2013. Programs Landin Pages Articles on website Case Studies White Papers Sign Up
- 27. Analytics WHERE WATERS MEET /// Swansea, 17. october 2013. Opens Does Not Necessarily Re鍖ect Engagement Clicks Easy to Accurately Track Best Indicator of Interest Clickers Should BeYour First Follow-Up
- 28. Click-to-Open Ratio WHERE WATERS MEET /// Swansea, 17. october 2013. Unique Clicks Unique Opens = Click-to-Open Ratio
- 29. AB Split Testing WHERE WATERS MEET /// Swansea, 17. october 2013.
- 30. MAILCHIMP WHERE WATERS MEET /// Swansea, 17. october 2013.
- 31. WHERE WATERS MEET /// Swansea, 17. october 2013.
- 32. WHERE WATERS MEET /// Swansea, 17. october 2013.
- 33. WHERE WATERS MEET /// Swansea, 17. october 2013.
- 34. WHERE WATERS MEET /// Swansea, 17. october 2013.
- 35. WHERE WATERS MEET /// Swansea, 17. october 2013. www.mailchimp.com Adriano Po転ari Turizam Info Magazine adriano.pozaric@turizaminfo.com