Email Marketing's Role in New Media
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Email continues to be a dominant form of communication, with 92% of adult internet users sending or reading email daily. Email marketing provides an excellent ROI, with marketers expecting $48.29 for every $1 spent on email marketing in 2007. While social media and new forms of online communication have emerged, email remains the common currency for online accounts and interactions and should be leveraged as part of a multi-channel marketing strategy that includes permission-based email newsletters, promotions, surveys and supporting content.
Email Marketing's Role in New Media
- 1. Email Marketings Role in New Media Greg Cangialosi
- 2. Email facts. Marketing 2.0. Tactical. Discussion.
- 3. Email is not dead.
- 4. Email is THE dominant app.
- 5. 92% of adult internet users send or read email daily. PEW Internet 12.07
- 6. For every dollar spent on email marketing in 2007, marketers can expect an estimated $48.29 ROI. - DMA (2007)
- 8. Publishing is Marketing 2.0 What is your company publishing?
- 10. Email RSS (Really Simple Syndication)