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Email Testing Infographic

Net Atlantic
Net Atlantic

1) The document is an infographic titled "The Periodic Table of the Testing Elements" that provides information about email testing best practices. 2) It identifies the top 5 most tested elements in email (subject line, content, layout/images, calls to action, day of week). 3) The infographic outlines a simple 4-step process for A/B testing emails including determining the element to test, defining success metrics, choosing recipients for the test, and analyzing results.

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Sl 1 Subject Line 3 Td 4 Time of Day Lo 11 Layout S 12 Segmentation 20 Af 32 Above the Fold In 19 Incentives Bo 31 Border Co 43 Coupons 47 Su 52 Surveys Di 51 Direction 45 Tx 49 Texture P 44 Placement Sz 48 Size 21 Su 33 Surveys 46 Fr 50 Frequency F 23 Font Ct 35 Content 22 25 Ta 34 Target Audience 24 Or 36 Content Order Ht 27 HTML / Text H 39 Header Dm 26 Dynamic Messages Sy 38 Symmetry Sm 29 Social Media Lp 41 Landing Page I 53 Iodine Pl 54 Paragraph Length Sn 30 Subject Line Length Sa 42 Salutation De 28 Deliverability Im 15 Images Ac 14 Accent Colors Ls 17 Line Spacing Ca 5 Call To Action So 18 Special Offers C 16 Content Sn 7 Sender Name Li 6 Links Fo 9 Footer L 13 Logo Placement Te 10 Template Lp 2 Landing Page Fa 8 From Address Px 40 Proximity Rr 37 Repetition Us Personalization Fs Font Size Is Image Size Da Day of the Week R Reply To T Tone O Opted In Cy Copy Ln Length The Periodic Table of the Testing Elements Subject Line (72%) Content (62%) Layout/Images (50%) Calls to Action (50%) Day of the Week (46%) The 5 most tested elements A Group B Group D Group C Group E Group 74% of all email test results are received within 24 hours. A/B testing is more effective than multivariate testing for smaller lists. 35% of email recipients block images, so make sure to test with images turned off. Execute the test, analyze the results, and declare a winner. Determine which element of your email campaign youre going to test. Define what metrics you will use to measure your success. 1 2 3 4 Choose the number of email recipients or segment of your list that will receive the test. Email testing in simple steps 4 Track what works and what doesn't, and repeat the segments that have proven to be the most effective. WARNING Hello, future people! My name is Henry Lutts, and I am writing this in July 2012. I made this infographic for Net Atlantic, Inc. as part 2 in a series of three infographics. If you can read this, why not send me an email and tell me what you think? If Im still alive by the time you read this, Id love to hear your feedback. I can be reached at henrylutts@mac.com... unless its so far in the future that email doesnt exist any more. But if thats the case, why would you even be reading this? Sources: MailerMailer, MarketingSherpa, StackOverflow www.netatlantic.com 息 1995-2012 Net Atlantic, Inc. All rights reserved. Email Marketing Solutions from

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Email Testing Infographic

  • 1. Sl 1 Subject Line 3 Td 4 Time of Day Lo 11 Layout S 12 Segmentation 20 Af 32 Above the Fold In 19 Incentives Bo 31 Border Co 43 Coupons 47 Su 52 Surveys Di 51 Direction 45 Tx 49 Texture P 44 Placement Sz 48 Size 21 Su 33 Surveys 46 Fr 50 Frequency F 23 Font Ct 35 Content 22 25 Ta 34 Target Audience 24 Or 36 Content Order Ht 27 HTML / Text H 39 Header Dm 26 Dynamic Messages Sy 38 Symmetry Sm 29 Social Media Lp 41 Landing Page I 53 Iodine Pl 54 Paragraph Length Sn 30 Subject Line Length Sa 42 Salutation De 28 Deliverability Im 15 Images Ac 14 Accent Colors Ls 17 Line Spacing Ca 5 Call To Action So 18 Special Offers C 16 Content Sn 7 Sender Name Li 6 Links Fo 9 Footer L 13 Logo Placement Te 10 Template Lp 2 Landing Page Fa 8 From Address Px 40 Proximity Rr 37 Repetition Us Personalization Fs Font Size Is Image Size Da Day of the Week R Reply To T Tone O Opted In Cy Copy Ln Length The Periodic Table of the Testing Elements Subject Line (72%) Content (62%) Layout/Images (50%) Calls to Action (50%) Day of the Week (46%) The 5 most tested elements A Group B Group D Group C Group E Group 74% of all email test results are received within 24 hours. A/B testing is more effective than multivariate testing for smaller lists. 35% of email recipients block images, so make sure to test with images turned off. Execute the test, analyze the results, and declare a winner. Determine which element of your email campaign youre going to test. Define what metrics you will use to measure your success. 1 2 3 4 Choose the number of email recipients or segment of your list that will receive the test. Email testing in simple steps 4 Track what works and what doesn't, and repeat the segments that have proven to be the most effective. WARNING Hello, future people! My name is Henry Lutts, and I am writing this in July 2012. I made this infographic for Net Atlantic, Inc. as part 2 in a series of three infographics. If you can read this, why not send me an email and tell me what you think? If Im still alive by the time you read this, Id love to hear your feedback. I can be reached at henrylutts@mac.com... unless its so far in the future that email doesnt exist any more. But if thats the case, why would you even be reading this? Sources: MailerMailer, MarketingSherpa, StackOverflow www.netatlantic.com 息 1995-2012 Net Atlantic, Inc. All rights reserved. Email Marketing Solutions from