Emba group 3 despite the onslaught of digital media, how can the print media double their circulation of bangladeshi newspapers
Download as PPTX, PDF
1 like136 views
This document proposes a "7-1-7" business model for newspapers to increase accessibility and readership in rural areas. It suggests publishing newspapers 3 times a day - at 7 AM with full news, 1 PM with major headlines, and 7 PM also with major headlines. Readers would get updates throughout the day. Editions could focus on specific regions or topics. Distribution methods include newspaper booths, hawkers, and ATM spaces. The model aims to make newspapers more available and profitable compared to a single daily publication.
Emba group 3 despite the onslaught of digital media, how can the print media double their circulation of bangladeshi newspapers
- 1. DOUBLE CIRCULATION Group 3 Mozaffar Md. Nur-E-Doza ZR1701003 Rubayat Mannan Rafi ZR1701004 Md. Abrar Mahir Khan ZR1701007 Md. Rabiul Islam Rabi ZR1701028 Asif Chowdhury ZR1701033 Kaisar Wahed ZR1503014
- 4. Making newspapers easily accessible and available at home in rural area. National dailies can publish region specific mini editions containing local news only to attract more regional readers. Comilla Kahini, Noakhali Barta, Sylhoti Khbobor
- 5. Target specific group of audience- Sports Entertainment History Culture Region
- 6. 3 times publication : Time Content Focus Time Price (BDT) 7 AM Full ed. News including advertisement 05:30 PM (previous day) to 3:30 AM current day 6 1 PM Only major headings including advertisement 3:30 AM to 11:30 AM 2 7 PM Only major headings including advertisement 11:31 AM to 05:30 PM 3 7-1-7 Publications Per Day
- 7. 7-1-7 DISTRIBUTION CHANNEL Newspaper dispensing booth Traditional Hawker Use spaces inside ATM booths to setup newsstand. Pay monthly subscription payment through online or mobile banking.
- 8. Readers get news updates three times a day Profit gets higher compared to single publication 7-1-7 Business Model
- 9. CONCLUSION Still print media in Bangladesh is in a comfort zone compared to 1st World countries. But day by day, online news readers are increasing. To secure future business growth, print media in Bangladesh should adopt new concepts. 7-1-7 business model can be tested in this reality.