Embedding Design in Local Government
17 likes2,374 views
Andrea is the Chief Designer at Cornwall Council with responsibility for service design and innovation. In this talk Andrea will discuss the challenges and successes of engaging a Local Authority in design practices. Having directed the multi award-winning social enterprise Designs of the Time (Dott Cornwall) for two years, Andrea will also consider the value of design as a way of encouraging new approaches to local government innovation.
Embedding Design in Local Government
- 1. Embedding design in local government Dr Andrea Siodmok Chief Designer Cornwall Council 7th Nov 2012 House of Lords
- 2. Helsinki World Design Capital
- 3. Design can act big and small. It can change the course of history. The US Butterfly Ballot forms in 2000 confused some voters with the election being won by 537 votes.
- 4. Design has become commoditised. Most notably in the 1980s, which has had an impact on the industry. The term innovation is facing the same misuse and dilution.
- 5. Design is critical to Europe and to sustainable growth. The recent European Design Leadership board has made recommendations to ensure design is key to recovery.
- 6. With Europes support Cornwall has invested over 贈250m in innovation infrastructure in the last three years making it one of the most connected places in the world.
- 7. Pool Innovation Centre 贈12馨
- 8. Tremough Innovation Centre 贈13馨
- 9. Health and Wellbeing Innovation centre (HWIC) 贈13馨
- 10. Academy of Innovation & Research 贈9m
- 14. Centralised Innovation: professionals designing new Professional solutions for realm people co-design and Collaborative co-delivery of Innovation new solutions with people User Public realm Innovation: New grass roots solutions developed by people
- 15. fiscal Centralised capital Innovation: Professional professionals Innovation designing new solutions for people co-design and Collaborative co-delivery of Innovation new solutions with people User User Innovation Innovation: New grass roots solutions developed social by people capital
- 17. The imperative
- 18. Designers are naturally optimistic and constantly dissatisfied. The many challenges we face in the next decade call for creativity, fresh thinking and pragmatism.
- 19. St Ives from Tate Hopes & Dreams World leaders in Davos 2012 cited growing inequality as the most important issue after the economy that needs St Austell addressing.
- 20. Looe The economic crisis has caused a big rethink. The wicked problems we face are hard to define, persistent and contradictory and can require us to ask new questions.
- 21. Penzance Can less be more? How can the public sector cut costs by 50% and still meet growing public expectations for choice and quality? The solutions inevitably become more radical
- 22. Lands End Do we reconfigure existing services? Or create, reinvent, enable new peer-peer services like 21st century hitch Penzance hiking using digital technologies and social capital.
- 25. Shaped by Us... Making good ideas happen @shapecornwall
- 26. Shaped by Us project Sketching to think. Visualising new ideas can be a powerful force for change, helping people co-design and co-create ideas for the future together.
- 27. Shaped by Us project A picture paints a thousand words. Designers ability to draw out an abstract idea can make it more concrete so it can be shared, challenged and improved.
- 28. Co-discovery is democratic. To start our challenge we built a post-it note wall so elected members could identify one thing they would redesign to make Cornwall better.
- 29. County Hall The post-its cost a few pounds and we have used the wall over and over again. It remained outside the council chamber for a week for all staff and members to see.
- 30. County Hall Each post-it note had the name of the Council member and the area they represent 123 ideas from Stop seagulls attacking rubbish to Have a strategy for Cornwall.
- 31. Royal Cornwall Showground Design is positive. At our leadership conference 200 staff posted their best public service experience on the wall before starting an Open Space Technology (OST) session.
- 32. We work on the ground with local people, listening in new ways and developing a common sense of current needs and perceptions.
- 34. We show up in unusual places confounding expectations and in that moment engaging people in new ways.
- 37. Making it fun, easy and satisfying to get involved.
- 39. We use the web to share ideas with thousands of people to build momentum and focus through digital tools, spoof films and social media.
- 43. Our radical approach ignites peoples passion to make a difference. We ask unthinkable questions and allow audacious ideas to be considered.
- 44. And by getting everyone involved in contributing ideas, experience and knowledge through co-design techniques we turn self interest into shared interests.
- 49. Five Challenges
- 50. Mentors worked with communities to shape ideas and build realistic business plans, encouraging entrepreneurialism
- 52. Our Community Innovation Awards at the Eden Project gave a platform to local people. We created an Angels Den of experts who invested in the best proposals.
- 54. / Discovering Challenges Transport & Town & Energy & Learning & Healthcare & Mobility Country Environment Skills Wellbeing Infrastructure Homes & Agriculture Politics & Work & & Technology Community & Food Democracy Economy
- 57. What can design do? Unearth where the real problem lies Understand motives and latent needs in order to create the right incentives for behaviour change Prototype, test, iterate and de-risk policy ideas Create space to think differently 80% of impact is determined in the design phase Reduce cost of services by designing-in solutions
- 59. For example, we built a hotel in a day from 10,000 disused tent poles with 1,000s of volunteer hours for disaster relief charity ShelterBox raising 贈1,000s for a good cause.
- 60. In one project we used apples as cultural probes.
- 62. We are building our knowledge of co-design techniques to break down barriers and challenge false perceptions so that local people can be actively involved creating new ideas.
- 63. Our change starts small and without expense, such as local children co-designing a new community centre using cake to build the walls and furniture.
- 64. Peer to peer community reporters have brought new insights into different peoples lives. We would have had different responses wearing suits and carrying clip boards.
- 66. Trust is the currency of community. Building trust with local people has taken many different forms, including creating a Christmas tree of wishes.
- 68. In our evaluation a quote showed the importance of ethnographic insights what do designers know about fishing and fishermen
- 69. Social design: Is skillful and fun
- 70. Image: Carbon calculator and winning school #8 Eco-design challenge Students calculated their schools carbon footprint with online tools and developed a range of ideas to tackle waste and reduce CO2. Dick Strawbridge and judges from Nesta, In the Eco-design Challenge schoolchildren showed how Design Council and Cornwall Council awarded 贈15k to three schools to implement their ideas. good ideas can be implemented through peer power.
- 71. Our innovation challenge is across the board
- 73. Thinking Room was created in April 2011 to develop next generation public services following from Designs of the Time programme in Cornwall (www.dottcornwall.com)
- 74. It is based at Cornwall Council but operates across the private, public and third sector to develop radical new thinking and approaches to Cornwalls future.
- 75. We use creative techniques and tools to work collaboratively with citizens, professionals, designers and policy makers to develop new ideas.
- 76. Because in our vision, people lead change and use their local knowledge, networks, ingenuity and compassion to deeply understand how to create meaningful change.
- 77. Our youngest innovators are learning to speak, our oldest have been retired for decades, often the best ideas come through bringing together new and old perspectives.
- 78. We like unconventional wisdom, and find asking the same questions in new places creates magical results. Our dinner in a boatyard kick-started new Dinner by Something from Us Mirrored thinking.
- 79. We try and tackle the burning issues of our times, working across areas of employment, health, energy, transport, housing to name a few.
- 80. Finally we spend as much effort changing the system so that radical becomes the normal way of working so rather than finding a quick fix we build a permanent fixture.
- 81. 1. Inspire Change by sharing good ideas and practices A workshop for project managers with props tackling a range of challenges, identifying and understanding how to remove inefficiencies and improve innovation. Thinking Room: Nov 2011
- 82. Capacity building Thinking Room is not a lab or a space, it is an approach that we have been sharing throughout the council. It has Thinking Room practical methods and tools. @thinking_room
- 83. Our approach is simple and our work often turns convention on its head by creating space and time to discover real needs.
- 84. Some sketches from our co-design session which informed the heath and wellbeing strategy.
- 85. Policy level Strategic change System level Transformational design Services level Design of new service Insight level
- 86. Thanks to Nesta / LGA Creative Councils programme Dott Cornwall partners: Design Council, Cornwall Council, Technology Strategy Board, University College Falmouth Images from Flickr Social and Service Design teams: Sea Communications Think Public Something from Us Leap Design for Change Cognitive Media Two Boex Cornwall Design * Views in this presentation my own based on experience in Dott Cornwall and Cornwall Council developing Thinking Room & Shaped by Us @shapecornwall @thinking_room