Embracing Social Media
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Jeff Turner, president of Zeek Interactive, discusses the importance of skills and behaviors over tools when it comes to social media. He explains that social media is about how tools are used to find people, connect with people through awareness and interaction, and influence people through engagement. Everything that can be social will be social, and anything not social will not be trusted.
Embracing Social Media
- 1. !!! $$$ ??? Jeff Turner, President, Zeek Interactive
- 2. Its Not About The Tools What Skills/Behaviors Are Required?
- 3. Its About How You Use Tools What Tools Compliment The Behaviors?
- 6. Everything That Can Be Social, Will Be Social
- 7. Anything Not Social, Wont Be Trusted
- 8. Social Media: A Quick Analogy How Many People Are You Having Dinner With?
- 9. Result
- 10. Awareness Finding The People You Want To Know
- 11. Interaction Connecting With The People You Want To Know
- 12. Engagement Influencing The People You Know
- 13. !!! $$$ ??? Jeff Turner, President, Zeek Interactive @respres Skype: respres FB: respres
Editor's Notes
- Story: Victoria
- Story: Victoria
- A marketing and advertising term, that refers to a MEANINGFUL interaction between a consumer and a brand