Emerging markets phase1
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The project plan outlines a study to analyze the feasibility of ESC Bretagne Brest/France Business School (ESCBB/FBS) expanding its business teaching services into the Turkish market. It will include a company profile of ESCBB and its current offerings. A market analysis of Turkey will be conducted considering consumers, competitors, and ESCBB's potential offerings. A macro and micro environmental analysis will evaluate significant variables like market size, competition, financial requirements, barriers to entry, technology needs, legal factors, and consumer acceptance to determine if ESCBB can successfully operate in Turkey. After data collection and analysis tools like SWOT or Porter's Five Forces, a recommendation will be made on whether ESCBB should expand into Turkey and what
Emerging markets phase1
- 1. Project Plan, Group 3 ESC Bretagne Brest/France Business School Objective: To study the feasibility of ESCBB/FBS for expansion of its business teaching services in Turkey Company profile: It will contain the brief overview of the ESCBB, its present services, training and consultancy program and advantages Market Analysis: Turkey’s Market analysis need’s to be carried out in education services and various environmental parameters need to considered and analyzed to see whether ESBB expansion into Turkey market is feasible or not. The main components of the market are: The consumers : People and students of Turkey The rivals: Competitors like other educational institute and consultancy services The offerings: It will include the special services offered by ESCBB for educational services, training programs, consultancy services. Also we need to see which option is feasible for ESCBB to expand in Turkey Market.
- 2. Macro and Micro Environmental Analysis: These will cover the variables which we think are more significant and will help us in making decision of expanding ESCBB services in Turkey Market Variables: 1. Market Size How large is the Turkey market? Is it big enough to have a significant impact on ESCBB business. 2. Market Share What other Educational services and consultancy are already operating in the Turkey market? Is there room for ESCBB? Are the competitors doing well in Turkey market? How will competitors react to ESCBB entrance into this market? 3. Financial Requirements What is it going to cost to break into this market and sustain business in this market? Do ESCBB have that money available? 4. Resource Requirements Can ESCBB afford the necessary manpower resources to be successful in a new market? 5. Barriers to Entry Are there any barriers to entry that could make it exceedingly difficult for ESCBB to actually do business in Turkey market?
- 3. 6. Technological Requirements Do ESCBB need to invest in new technology or significantly change existing technology to work in a Turkey market for training and consultancy services? 7. Macro-environmental Considerations Are there political, economic, religious, or other environmental factors in the Turkey market that could present problems for ESCBB business? Can ESCBB operate business successfully in this market? 8. Legal Requirements What are the laws that could affect ESCBB expansion or their ability to do business in this Turkey market? 9. Consumer Considerations Is Turkey market’s consumer audience one who is likely to accept ESCBB educational services 10. Withdrawal Plan Do ESCBB have specific goals set for Turkey market and a plan for withdrawal if goals are not being met
- 4. Interpretation and recommendation: Interpretation of the different parameters of the environment need to be done by giving appropriate weight age to variables. Required Data of the Turkey Market needs to be collected. SWOT Analysis or Porter’s 5 forces analysis can also be done. Recommendation to ESCBB after analysis of different variables should be given like whether they should expand or not If yes then what services they should offer etc. Conclusion and References