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This document outlines digital marketing solutions for boosting an organization's search engine optimization and website traffic. It identifies key goals of bringing more qualified visitors to the website and converting them into paying clients. Barriers like existing competition and lack of brand awareness are also noted. The proposed solutions include updating website content, removing barriers to search engines, establishing metrics to measure success, optimizing directory listings and links, running geo-targeted paid search campaigns, and leveraging social media. The plan aims to drive both organic and paid traffic sources over time.