The document discusses emerging transportation technologies like Near Field Communication (NFC) and their impact. It provides details about Sydney's implementation of NFC through their Opal transit card program. NFC allows for contactless payments and has provided benefits like increased sales, improved customer service and convenience, and cost savings for the transit organization. The document also examines e-commerce applications for purchasing and reloading the Opal card online.
15. NFC stands for Near Field Communication is a system that
allow devices to connect each other in short distances. Using
NFC technology, customer can do contactless transactions,
access digital content and link with single tap.
https://www.youtube.com/watch?v=Wim4TqMzgVQ
16. Advantages to transport industry
Quick and secure fare payment system
Improved boarding time
Replacement of Credit card and paper ticket
Help an organisation save huge amount money of
maintenance previous technology
17. Impact NFC to transport industry
Increase the sales
Improve the services, productivity and building customer
trust
Avoid dissatisfaction from customer
18. Return of investment
New marketing programing for Opal is expected to cost
estimate $700,000 over the next five years and deliver an
additional $950,000. The profit will increase approximately
26%.
These cost is only estimation cost. Because Sydney train is
owned by NSW government so ROI information is not
available in public.
19. Competitive Advantages
Sydney train have gone through study
competitive advantage in order to
expend NFC fare payment more
efficient and effective sales.
According online survey base on April
and May. Sydney trains receives 15%
more sales than before. People in
Sydney spent $105 per month since
Opal card available. While people in
Melbourne still stay as it is.
20. Customer Convenience
NFC does not create advantages for organisation only but as
well as bring a lot convenience to customer
For Example:
Customer will no longer have to queue to purchase ticket
When the fare goes flat, customer can either choose set up
auto top up online or top up at station
21. Demand of Supplier/Customer
Before an Organisation implement NFC technology, they have
to do marketing which help to identify the potential market
and forecast expenses and sales. Once market is identified,
starting design the product such as the specification, raw
material and cost. Seek and contact supplier for raw material.
Manufacturing starts to produce the raw material into goods
(Opal Card). Once manufacturing steps is finished.
Organisation can start distribute the product to target
customer.
22. Streamline Operation
Sydney trains encourages customer to buy an Opal card to
improve the payment system and providing higher quality
services. They realises spending more than 300 million to
maintain the paper ticket, they have decided to eliminate
paper ticket slowly in order save the cost and unnecessary
expenses.
23. Challenges of Implementing NFC
Encouraging people to use NFC
Cost of first implement new technology
Provides training and customer
Other Expenses
24. Future prospect
Current stage Sydney train are using Opal card which is one of
the NFC technology technique. There are still way to improve
and expand. I believe this organisation will expand this
technology with Smart phone NFC enables in the future.
For Example:
In japan and America started implement NFC on smart phone
to do the fare payment option instead of using NFC card.
35. Reference
https://www.youtube.com/watch?v=Wim4TqMzgVQ
NFC Forum. (n.d.). NFC in public transport. Retrieved from NFC
forum: http://nfc-forum.org/wp-content/uploads/2013/12/NFC-in-
Public-Transport.pdf
Sydney Train. (n.d.). NSW Opal. Retrieved from Opal:
https://www.opal.com.au/en/about-opal/
NFC Forum. (n.d.). NFC in public transport. Retrieved from NFC
forum: http://nfc-forum.org/
Myki Forum (n.d). Myki public transport. Retrieved from NFC forum:
http://ptv.vic.gov.au/tickets/myki/
36. Reference
Fares and Benifits. (2013). Retrieved from Opal:
https://www.opal.com.au/en/fares-and-benefits/
NSW, T. f. (2014). RailCorp. Retrieved from RailCorp:
http://www.transport.nsw.gov.au/railcorp
Onguardonline. (2014). Understanding Mobile Apps. Retrieved from
Onguardonline: http://www.onguardonline.gov/articles/pdf-0004-mobile-apps.
pdf
Trains, S. (2014). Facts and Stats. Retrieved from Transport Sydney Trains:
http://www.sydneytrains.info/about/facts
Transport, N. (2014). Bureau of Transport Statistics. Retrieved from Transport
for NSW: http://www.bts.nsw.gov.au/