Emily Tate - Stakeholder Management
- 1. Stakeholder Management for Product People Emily Tate @thedailyem Stuck in the Middle
- 4. 息2011 Martin Eriksson @thedailyem
- 6. @thedailyem Leadership Sales Team Marketing Team Development Team UX Team Legal, Security & Regulatory Anyone with an interest
- 7. Each Stakeholder Frames the World Through Their Own Bias @thedailyem
- 8. They Often Have Conflicting Views
- 9. Its Our Job to Find the Balance
- 10. 1. Identify Your Stakeholders @thedailyem But recognize theyre not all equal
- 11. Transparency - dont hide information Dont try to win every argument up front Back your decisions with data, and ask the same of others Goals for Monitor Keep informed Keep satisfied Manage Closely Stakeholder Onion
- 12. 1. Interview Your Stakeholders @thedailyem
- 13. @thedailyem Who: 5-10 key stakeholders When: At the beginning of any large effort, or when you sense misalignment How long: 30-45 minutes Stakeholder Interviews
- 14. @thedailyem Tell me what you know about this project What are your goals for this project? What are your biggest fears about this project? How would you like to be kept updated? What problems are you the right person to solve? Stakeholder Interviews
- 15. Synthesize notes from interviews and craft communication strategies @thedailyem
- 17. Core Team High-Touch Low-Touch Goals Alignment Contributor/user of tracking tools Daily standup Weekly retros Regular ad hoc conversations Goals Alignment Access to tracking tools Weekly update meeting Weekly update email Frequent ad hoc conversations Goals Alignment Weekly update email Weekly email Ad hoc conversations when they have questions Sample Communication Plan
- 18. Common Mistakes
- 20. What is Actually Happening: Week 1: Week 2: Week 3: Week 4: Week 5: Week 6: Week 1: Week 2: Week 3: Week 4: Week 5: く Week 6: ヰ My Scorecard Shows:
- 23. @thedailyem Own the good, the bad, and the ugly.
- 24. Falling Prey to the HiPPO @thedailyem
- 25. @thedailyem Fight the Swoop and Poop Communicate early and often Data-driven decisions Own your product Return to goals
- 26. You Dont Have to Win Every Battle the First Time
- 27. Not Having Alignment on Goals @thedailyem
- 28. @thedailyem Every project needs clear, prioritized goals
- 29. @thedailyem Who: Core team, key stakeholders, naysayers When: At the beginning of any large effort, or when you sense misalignment How long: 1-2 hours Goals Alignment Workshop
- 30. @thedailyem Everyone generates goals of the project on sticky notes on their own (silently) Business goals, Product goals, Team goals Each person reads their goals out loud, ENDING with the HiPPO Identify themes and dot vote importance Prioritize goals (especially conflicting) Goals Alignment Workshop
- 31. @thedailyem List out things this effort will not accomplish Good things for the future, but not a part of this project Things that could be tempting distractions for the team You might pull some of the generated goals into this category Anti-Goals and Distractions
- 32. @thedailyem Prioritized list of goals for the team Revisited by the team every few weeks to ensure were headed in the right direction Can be altered if the team decides a goal is no longer relevant, but needs buy-in Use with stakeholders to re-focus conversations Goals Workshop Output
- 33. @thedailyem Product Management is a Team Sport
- 34. @thedailyem You Need Your Stakeholders on Your Side
- 35. @thedailyem Strong stakeholder management can be the difference between a good product manager and a great one.
- 36. Emily Tate US General Manager, Mind the Product Twitter: @thedailyem LinkedIn: /thedailyem