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Emmten&Bussola_2

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Emmeten Planningdesign
Emmeten Planningdesign

This document discusses principles of design and communication for projects. It emphasizes that projects should start with defining goals and communicating the vision, not just tools or materials. The design process involves strategic action informed by feedback to develop concepts rationally and ensure all elements connect to the original goal. It also lists several factors relevant to store design like color, lighting, composition, symbols and events to engage customers.

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Emmten&Bussola_2
Design & Comunication Strategy
ACTION FOCUS + & - MODIFY/VERIF Y = PROJECT DESIGN COMUNICATION
Architecture of the future = architecure as possible Who are we? To those do we want to go and why? Start from the aim, the dream, not from materials or tools, and work on it going through a planning comunication and a planning design The analysis of feedbacks on previous experiences on which to identify positive and negative is the first action when we start a new project. The Project produces many EVENTS from concept to completion of the final goal and objects are only one aspect of events The DESIGN process part by strategic action, triggered by feedback, which should be developed in a rational and communicable way (through the study of signs and their relation with the design) in order that everything in the project makes sense, one meaning (the one you wanted), and that all images created from, connect to the desire, to the image of the project from begininnig to end.
Life cycle thinking
Colour and texture Reletionship between colour and visual elements and display The common associations with and reactions to various colours (warm and cool families) The relationship between colours How neutral colours are bet used in store design The relationship between texture/material and colour
Line and composition The three major types of lines used in display : vertical, horizontal and curve Composition How dominance can be achieved in a visual presentation
Light and lighting The relation between colour and light Techniques for lighting
Interiors The focal point and how to use it The use of counters and display cases for merchandising presentations How structure colums can be used for interior display Traffic areas
Familiar symbols Attention getting devices Appropriate settings and display themes Holiday and store events Sources of props for visual display
Emmten&Bussola_2

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Emmten&Bussola_2

  • 3. ACTION FOCUS + & - MODIFY/VERIF Y = PROJECT DESIGN COMUNICATION
  • 4. Architecture of the future = architecure as possible Who are we? To those do we want to go and why? Start from the aim, the dream, not from materials or tools, and work on it going through a planning comunication and a planning design The analysis of feedbacks on previous experiences on which to identify positive and negative is the first action when we start a new project. The Project produces many EVENTS from concept to completion of the final goal and objects are only one aspect of events The DESIGN process part by strategic action, triggered by feedback, which should be developed in a rational and communicable way (through the study of signs and their relation with the design) in order that everything in the project makes sense, one meaning (the one you wanted), and that all images created from, connect to the desire, to the image of the project from begininnig to end.
  • 6. Colour and texture Reletionship between colour and visual elements and display The common associations with and reactions to various colours (warm and cool families) The relationship between colours How neutral colours are bet used in store design The relationship between texture/material and colour
  • 7. Line and composition The three major types of lines used in display : vertical, horizontal and curve Composition How dominance can be achieved in a visual presentation
  • 8. Light and lighting The relation between colour and light Techniques for lighting
  • 9. Interiors The focal point and how to use it The use of counters and display cases for merchandising presentations How structure colums can be used for interior display Traffic areas
  • 10. Familiar symbols Attention getting devices Appropriate settings and display themes Holiday and store events Sources of props for visual display