際際滷

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EMOTIONAL
CONNECTIONS
17.09.2019
GUIL RODRIGUES
2
MISSION
Setting up some expectations
MISSION
Emotional connections & loyalty
Send 10x more!
Experience from inside out  Cultural shift
3
Hello!
4
My name is
Guilherme
A.K.A
Guil
Say G掘掘晦
5
WHY NOT
GUI?
6
A BIT
ABOUT ME
8
9
10
WHERE I AM
NOW
Emotional connections - CX Week
12
EMOTIONAL
CONNECTION
13
ENGAGEMENT
INDEX
LOYALTY
TRUST
=
Good morning
Hi, how are you?
How was your weekend?

14
Another day in the office
How was that bday party last
weekend?
Did you go to that restaurant?
How was it?
Is your mom well?
15
Customer Service is
the new marketing
16
#Emotions vs relations
17
#Trust
18
1
20
10
1
Happy customer tells
others
100
Unhappy customer tells
others
21
It doesnt matter who, they need to get
stuff done!
Pain points, frictions. Document them.
Listen, listen and listen. No isolate case
The how
Do you use your own product?
22
What is the CX you want to deliver?
COMMON PURPOSE
23
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Questions?
guil@payit.me

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Emotional connections - CX Week