�ݺ�ߣ

Dr. Mohamed El Baz
MBA in Marketing
Brand Manager
5/20/2017 12:09 PM DR.MOHAMED EL BAZ 1

Have you ever thought of why people of average intelligence out perform
people with the highest level of intelligence majority of time ?

Have you ever feel that you are frustrated
from your colleagues at work ?

Do you ever wonder why do people with
high IQ struggle in life while others with
moderate IQ succeed?

Have you ever feel
that your head filled
with thoughts you
can not describe?

Emotional Intelligence

Theory of Multiple intelligences

Social intelligence that involves the
ability to monitor one’s own and others’
feelings and emotions, to discriminate
among them, and to use this
information to guide one’s thinking and
action.”
1990 – Salovey & Mayer coin term “Emotional intelligence”

1995 - Daniel Goleman publishes “Emotional Intelligence.”

What is Emotional Intelligence?

Why is EQ important?
EQ is the capacity to create positive outcomes in your relationships
with others and with yourself (in work, school, and life).
EQ has been associated with better results in leadership, sales,
academic performance, marriage, friendships, and health.

People with high level of EI tend to experience a healthy
balance of feeling like:

Goleman’s Competencies Model

Personal Competencies

Self Awareness
The ability to recognize how you're feeling and why you're feeling that way and the impact your behavior has on others
People with high emotional self awareness :
Know which emotions they are feeling and why
Realize the link between what they feeling and what they
think ,say & do.
Recognize how their feeling affect their performance.

Self awareness

Self Management
The ability to control impulsive feelings and behaviors; manage your emotions in healthy ways (self-control); take
initiatives and adapt to changing circumstances and environments.

Social Competencies

Social Awareness
The ability to understand the emotions, needs, and concerns of other people; pick up on
emotional cues; feel comfortable socially; and recognize the power dynamics in a group
or organization.

Empathy

Organizational Awareness
Understanding the “power” relationship in one’s
own group or organization. Identifying the real
decision makers and who can influence them.
Recognizing the values and cultures of
organizations and how they affect the way people
behave
Organizational Awareness

Service orientation
Helping or serving others in order to meet their needs. Focusing efforts on others. Not just reacting to the
requests of others, but being proactive in knowing what others’ needs are before they are articulated.

Relationship management
The ability to inspire, influence, and connect to others (leadership); work well in teams
and manage conflict.

Relationship management

Why emotional Intelligence matters in the work place?

Emotions drive people,
people drive performance

Benefits of EI in work place
Effective Leadership Skills.
Improved Communication
Less Workplace Conflict
Better Problem Solving Skills .

Workplace filled with employee with high
EQ

The Link Between Emotional Intelligence and
Successful Marketing

Of Marketer believe that
Personalizing the audience
experience is vital to the success of
their respective brands.
consumers revealed that brands
don’t understand them as individuals

Marketer with High level of EI ….
 Discover almost every aspect of a consumer’s lifestyle and buying habits and use this information to influence
their purchasing decisions.
Have excellent professional communications & listening Skills.
Able to understand the needs and wants of their prospects better.
Ability to develop an emotional connection between your brand & target audience.
Storytelling is another emotionally intelligent strategy (brand storytelling is the process by which a brand takes a
consumer on a complete journey with the end goal being a customer-brand connection).
Working together with your team as one cohesive unit.

Skills to Develop EQ Activity: Treasure Hunt

5 Skills to Develop EQ
EQ Skill 1: Rapidly reduce stress
EQ Skill 2: Emotional Awareness
EQ Skill 3: Nonverbal Communication
EQ Skill 4: Use humor and play to deal with challenges
EQ Skill 5: Resolve Conflict positively

Nice to Know

Nine Strategies for promoting
Emotional Intelligence
Taking the time for mindfulness
Recognizing and naming emotions
Understanding the causes of feelings
Differentiating between emotion and the need to take action
Preventing depression through “learned optimism”
Managing anger through learned behavior or distraction techniques
Listening for the lessons of feelings
Using “gut feelings” in decision making
Developing listening skills

BEING INTELLIGENT ABOUT EMOTIONS MEANS THAT WE
CAN PERCEIVE AND USE EMOTIONS TO CREATE OPTIMAL
RELATIONSHIPS AND PRODUCE DESIRED OUTCOMES.

Thank YOU

�ݺ�ߣ

Emotional intelligence 2017

More Related Content

Emotional intelligence 2017