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Empathy map

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Mehak Jain

The designer creates new garments daily, procuring materials and choosing designs. Creating unique designs for different tastes and budgets is challenging, as is keeping up with trends and meeting delivery deadlines. The designer is creative and customer-focused but needs to improve manufacturing processes, divide work with a team to focus on designing, and build her brand by supplying major outlets and applying to fashion weeks.

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Empathy Map Say Designing is doing something new everyday Gives you an opportunity to innovate and create Innovation is the most important thing needed to succeed in the market
DO Designs Garments Procuring fabrics and other raw materials Choosing the design, fabric it is supposed to be done on Final garment made is sold by appointments to consumers
Think and Feel Creating a new design everyday to meet the needs of all customers is extremely difficult Catching up with the changing fashion and trends is another problem Different people have different tastes and purchasing power which makes it tough to meet all the needs Meeting the delivery is difficult if production is not effective
PROBLEM STATEMENT Stakeholder An elegant, creative, pleasant to approach designer, who is very cooperative with her customers and also very promising at her work. Need She needs to improve her manufacturing process to deliver on time. Also needs to divide the work with a team in order to concentrate more on designing. Needs to build a brand now that its well established.
Insight Hiring of staff to follow up the orders so as to concentrate more on designing and expanding of business Branding can be done by supplying to big designer outlets and applying to fashion weeks

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Empathy map

  • 1. Empathy Map Say Designing is doing something new everyday Gives you an opportunity to innovate and create Innovation is the most important thing needed to succeed in the market
  • 2. DO Designs Garments Procuring fabrics and other raw materials Choosing the design, fabric it is supposed to be done on Final garment made is sold by appointments to consumers
  • 3. Think and Feel Creating a new design everyday to meet the needs of all customers is extremely difficult Catching up with the changing fashion and trends is another problem Different people have different tastes and purchasing power which makes it tough to meet all the needs Meeting the delivery is difficult if production is not effective
  • 4. PROBLEM STATEMENT Stakeholder An elegant, creative, pleasant to approach designer, who is very cooperative with her customers and also very promising at her work. Need She needs to improve her manufacturing process to deliver on time. Also needs to divide the work with a team in order to concentrate more on designing. Needs to build a brand now that its well established.
  • 5. Insight Hiring of staff to follow up the orders so as to concentrate more on designing and expanding of business Branding can be done by supplying to big designer outlets and applying to fashion weeks
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