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Empathy map design thinking_lab_acup

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Lisa Acup
Lisa Acup

This document is an empathy map for the owner of a real estate investment, property management, and renovation company. It outlines several of their needs and perspectives: 1) They need to be able to trust employees and want honesty in daily business dealings. 2) The work can be physically dangerous and requires specific skills and mindsets, so employees need to be self-starters with a strong work ethic who can get along with others. 3) Cash flow is important for short-term needs, while the business is their long-term retirement plan, so budgets must be considered.

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Empathy Map Owner of a real estate investment, property management and renovation company ¡°I need to TRUST you, and need you to be honest in your day-to-day dealings with me and my business.¡± ¡°This is not a job for everyone. It can be physically dangerous and requires very specific personal-, skill- and mind-sets.¡± ¡°You will do well if you are a self- starter, have a GREAT work ethic and can get along with others (be a diplomat.)¡± I want us ALL to be safe. These are dangerous neighborhoods and dangerous times. Short term: Cash flow is king for me. We all need to be mindful of budgets. Longer-term ¨C this business is my nest-egg. I need to surround myself with capable and reputable people (from tenants to employees). Relies on close personal network for employees. Participates in much of the work herself/hands-on. (evictions, renovations, collecting rent, etc.) I want us all to be safe in this job. I don¡¯t want anyone to get hurt (all should have peace of mind). I feel we are all working to rebuild distressed communities ¨C one house at a time. My employees know that I ¡°have their back¡± no matter what. Small business owner who built small company with own $ and resources. Scale her business for sustained growth in hard economic times with scarce resources. She wants to revitalize blighted areas and ensure her retirement viability. Possible outreach/intern opportunities with local ¡°like- minded institutions¡± (sociology, urban planning/development, builders, renovators, contractors, carpenters, Habitat for Humanity, etc.) The housing and financial bust of 2007/2008 has changed the work landscape in the US forever. The world is changing. Not everyone can and should go to a 4-year college. There is a lot of conversation (even in academic circles) around a renewed focus on trades and vocational schools.

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Empathy map design thinking_lab_acup

  • 1. Empathy Map Owner of a real estate investment, property management and renovation company ¡°I need to TRUST you, and need you to be honest in your day-to-day dealings with me and my business.¡± ¡°This is not a job for everyone. It can be physically dangerous and requires very specific personal-, skill- and mind-sets.¡± ¡°You will do well if you are a self- starter, have a GREAT work ethic and can get along with others (be a diplomat.)¡± I want us ALL to be safe. These are dangerous neighborhoods and dangerous times. Short term: Cash flow is king for me. We all need to be mindful of budgets. Longer-term ¨C this business is my nest-egg. I need to surround myself with capable and reputable people (from tenants to employees). Relies on close personal network for employees. Participates in much of the work herself/hands-on. (evictions, renovations, collecting rent, etc.) I want us all to be safe in this job. I don¡¯t want anyone to get hurt (all should have peace of mind). I feel we are all working to rebuild distressed communities ¨C one house at a time. My employees know that I ¡°have their back¡± no matter what. Small business owner who built small company with own $ and resources. Scale her business for sustained growth in hard economic times with scarce resources. She wants to revitalize blighted areas and ensure her retirement viability. Possible outreach/intern opportunities with local ¡°like- minded institutions¡± (sociology, urban planning/development, builders, renovators, contractors, carpenters, Habitat for Humanity, etc.) The housing and financial bust of 2007/2008 has changed the work landscape in the US forever. The world is changing. Not everyone can and should go to a 4-year college. There is a lot of conversation (even in academic circles) around a renewed focus on trades and vocational schools.