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Say:
? I am confused about what I should do.
? I don¡¯t know what ¡®jobs¡¯ there are.
? I am not sure what I am good at.
? At school they told me more about
what I am not suited to than what I
should do.
? I need some direction
? There are no decent jobs anyway
Do:
? She is writing her CV and calling job
agencies
? She was sounding frustrated
? She looked concerned / worried
about finding work
? She wouldn¡¯t let me buy her coffee
? She¡¯s comfortably living at her
parent¡¯s
Feel:
? She feels overwhelmed
? She is worried by what she reads
about unemployment
? She might re-think university (but
does not have the qualifications)
? She is too comfortable
Think:
? She is unaware of types of work
there are in the job market
? She is not sure where to start
? She is proud but concerned
? She does not need to take risks yet
Charlotte, having just finished her A levels and
wanting to go straight into work, is having
problems relating what she learned from her
careers master to the real world
Find a temporary job which uses her skills and
gives her experience to find her career, and the
motivation to earn and fend for herself
She needs to learn that the real world is harder
than her life at home, or living off her parents, and
the value of money (hard but fair)
Problem Statement She needs to Because (insight)

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Empathy map patrick haywood

  • 1. Say: ? I am confused about what I should do. ? I don¡¯t know what ¡®jobs¡¯ there are. ? I am not sure what I am good at. ? At school they told me more about what I am not suited to than what I should do. ? I need some direction ? There are no decent jobs anyway Do: ? She is writing her CV and calling job agencies ? She was sounding frustrated ? She looked concerned / worried about finding work ? She wouldn¡¯t let me buy her coffee ? She¡¯s comfortably living at her parent¡¯s Feel: ? She feels overwhelmed ? She is worried by what she reads about unemployment ? She might re-think university (but does not have the qualifications) ? She is too comfortable Think: ? She is unaware of types of work there are in the job market ? She is not sure where to start ? She is proud but concerned ? She does not need to take risks yet Charlotte, having just finished her A levels and wanting to go straight into work, is having problems relating what she learned from her careers master to the real world Find a temporary job which uses her skills and gives her experience to find her career, and the motivation to earn and fend for herself She needs to learn that the real world is harder than her life at home, or living off her parents, and the value of money (hard but fair) Problem Statement She needs to Because (insight)