Empathy Map
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The document discusses a final year undergraduate who is apprehensive about graduating without a job lined up. While they are interested in management consulting due to its project-based nature, they have not had the opportunity to do an internship in that field. They feel disadvantaged compared to peers who have internship experience. The undergraduate wants to eventually open a beach bar in Bali but sees getting a professional job first as a necessary stepping stone to achieve financial independence to pursue passions.
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![I fear not getting a job before graduating. Its
stressful.
My generation [GEN Y] wants to experience a lot
of things. We dont want to be tied down.
Lets see what opportunities come up.
I am working towards management consulting
because its project-based. That means there are
always new things to do.
Some of my friends worked really hard to get into
their chosen industries, but discovered they dont
enjoy their work.
Eventually, I want to open a beach bar in Bali!
While demonstrating the universitys internship application
platform: pointed out the management consulting
opportunities and stressed that places are not only limited but
highly competitive. You also have to commit for several
months, essentially sacrificing your entire summer.
Has not had the chance to take up such a programme.
- Believes it is important to be
working towards a specific goal at
this point.
- A professional job is a necessary
stepping stone to eventually having
the financial resources to pursue
ones own passions.
- Disadvantaged for not having had
the opportunity to take up an
internship in the chosen field.
- Excited about the future, but
apprehensive at the same time.
- Still uncertain about the right path
to take.
- Worried about ending up in a job
that is not a right fit.
See
Do
Feel
Think
Problem Statement
Insights
An eloquent, intelligent and well-
travelled final year undergraduate with
lots of experience in various fields (i.e.,
travel writing, amateur photography)
make better informed decisions
when it comes to selecting
a career path and first job
current processes (i.e., internships) are not
always accessible and are not catered to
those who want to explore different
avenues.
Stakeholder Need Insights
NEEDS A WAY TO BECAUSE
- Lack of knowledge of the actual day-to-day on-goings that each job entails if an internship is not
secured.
- Importance of being able to dip ones toes and experiment with lots of different things, not just
repeat the same task or role. Radical departure from previous understandings of work?
- Stark contrast between work (financially rewarding) and passions (finances as a pre-requisite). Is
this juxtaposition a result of cultural and social frameworks? [Interview based on a Singaporean
perspective.]](https://image.slidesharecdn.com/empathymap-130805053344-phpapp01/85/Empathy-Map-1-320.jpg)
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- 1. I fear not getting a job before graduating. Its stressful. My generation [GEN Y] wants to experience a lot of things. We dont want to be tied down. Lets see what opportunities come up. I am working towards management consulting because its project-based. That means there are always new things to do. Some of my friends worked really hard to get into their chosen industries, but discovered they dont enjoy their work. Eventually, I want to open a beach bar in Bali! While demonstrating the universitys internship application platform: pointed out the management consulting opportunities and stressed that places are not only limited but highly competitive. You also have to commit for several months, essentially sacrificing your entire summer. Has not had the chance to take up such a programme. - Believes it is important to be working towards a specific goal at this point. - A professional job is a necessary stepping stone to eventually having the financial resources to pursue ones own passions. - Disadvantaged for not having had the opportunity to take up an internship in the chosen field. - Excited about the future, but apprehensive at the same time. - Still uncertain about the right path to take. - Worried about ending up in a job that is not a right fit. See Do Feel Think Problem Statement Insights An eloquent, intelligent and well- travelled final year undergraduate with lots of experience in various fields (i.e., travel writing, amateur photography) make better informed decisions when it comes to selecting a career path and first job current processes (i.e., internships) are not always accessible and are not catered to those who want to explore different avenues. Stakeholder Need Insights NEEDS A WAY TO BECAUSE - Lack of knowledge of the actual day-to-day on-goings that each job entails if an internship is not secured. - Importance of being able to dip ones toes and experiment with lots of different things, not just repeat the same task or role. Radical departure from previous understandings of work? - Stark contrast between work (financially rewarding) and passions (finances as a pre-requisite). Is this juxtaposition a result of cultural and social frameworks? [Interview based on a Singaporean perspective.]