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Tonkin
Employee Engagement Conference




     Good Employee Proposition:
 Attract, Engage and Retain the Best

          Tony Wiggins
         Queensland Health
          27 November 2012
My Contribution Today

 discuss the Employee Value Proposition strategies
used at the Queensland Building Services Authority
(BSA) and possibly your organisation to ensure best
long term business results.
Key Points
 Examine current research about EVP
 Discuss the BSA case study and the EVP strategies
  used
 HR role in driving the EVP bus
 How the General Manager influenced the BSA way of
  life and EVP
Employee Value Proposition is 
 Commonly used jargon to describe characteristics and
  appeal of working for an organisation
 Mix of characteristics, benefits, and ways of working in
  an organisation
 Enables an organisation to stand out as different to drive
  attraction and commitment
 Examples - compensation, health benefits, work life
  balance, career opportunities, location, respect,
  retirement benefits, leadership, values
Employee Value
 Proposition
BSA - A Snapshot

   Established 1992
   Queensland government statutory authority
   Sets QLD home building construction standards
   Coordinates completion of defective work
   Provides support, education and advice on homes
   Funded by builders fees

   326 employees (2007)
   Head office - Brisbane + 7 regional offices
   Staff - building construction, insurance and legal
   HR function - head office
The Road to Recovery
    Restraining Forces               Driving Forces
          < 2001                         2001 >
 Funding problems                Visionary General
 No business direction            Manager
 Inadequately skilled staff      Quality and customer
 Reactive - bad news              value framework
  headlines                       Strategic and operational
 No quality and customer          plans
  focus                           People - greatest asset
 Externally driven by            Balanced board
  builder associations             membership
GM Vision
Our goal is to strengthen our position as a people-
oriented employer where staff are developed,
valued and involved.
BSA operates in an environment where our people
are our greatest asset, so we are serious about
providing a positive, motivating and challenging
work environment and creating the talent for the
future.
Ian Jennings  General Manager
Why I work at BSA ...
       sense of belonging to a family

   working for a respected organisation

       the caring attitude of the team

        everyone is a leader here

 I love the General Managers vision for 2011
morning teas, room to advance, challenging
       being able to make a difference

            its a people workplace
BSA Employment Proposition

Values Based Culture
Values affect every thought we have, every decision we
make and every action we take.

I Innovative
C Collaborative
A Accountable
R Respect and trust
E Energy and fun
Live it and they will come

                  Reward
                    And
                 Recognition



                                    Fun
Educational
                                   Work
 Assistance
                                Environment




  Learning
                                 Work/Life
Opportunities
                                 Balance
 (Classroom)



                  Learning
                Opportunities
                 (Outdoors)
BSA Employment Proposition
Learning and Development (classroom)      Learning
                                        Opportunities
 Silent driver - behavioural change     (Classroom)



 3 core learning areas
 Behavioural + attitudinal change
 Transfer of learning / ROI model
 Partnerships
BSA Employment Proposition
 Transferred classroom learning to the outdoors         Learning

 Reinforced BSA values and behaviours                 Opportunities
                                                        (Outdoors)

 Took workers out of their comfort zone
 What happened, so what, where to from here?

Great Keppel Island     Mt Coolum          Mt Glorious
Central Queensland    Sunshine Coast   Brisbane Forest Park
BSA Employment Proposition

                                                           Tertiary
 Financial and leave assistance - professional        Educational
                                                        Assistance
  qualifications
 Based on relevancy to BSA and the skills and knowledge
  to be acquired
 Career path driven
 Assisting staff to be part of and contribute to success
  management or operation of BSA
BSA Employment Proposition
Rewards + Recognition
                                                       Reward
                                                         And
 Australia Day Awards - exceptional performance      Recognition

 Business Improvement Council Awards -
  thinking outside of the square
 Breakfasts/lunch/dinners - recognise rising stars
 Letters of appreciation - job well-done
 Years of service awards - commitment to BSA
 Newsletters/emails - on-the-job recognition
BSA Employment Proposition
                            Community Sporting
Flexible Work Practices          Events
                                                          Work/Life
                                                          Balance




                           Transition to Retirement




                                                      Carers Leave
        Corporate Health    Family/Maternity Leave
BSA Employment Proposition
Fun Environment                                       Fun
                                                     Work
 employees who laugh together stay together    Environment

 serious about having fun at work
 fun makes difficult situations less stressful
 our General Manager sets the tone
 fuzzier benefits - key to our success
Success @ Time
National Recognition
Human Resource Magazine Awards
 Best Learning and Development Strategy 2004 + 2005
 Best HR Champion (CEO) 2005
 Best Change Management Strategy (Finalist) 2005
 AHRI QLD HR Award Finalist 2005


    Organisational ROI Benefits
    Linked to performance management competencies
    Lifelong learning culture
    Leadership Development Pipeline
Critical Success Factors




   Small flexible agency - change ready
   Visionary General Manager - people as assets
   Board and Executive sponsorship
   HR business linked to business goals
   In-house HR expertise
HR as the Navigator




           Recruitment -                      Onboarding       Leadership and     Involve
            Cultural Fit                                           Culture       Everyone




                                             Recognition and   Interesting and
                                                Rewards        Fun Workplace
Source: BCG Creating People Advantage 2008
Tony Wiggins
Team Leader - Special Projects
Chief Health Officer, Queensland Health
Email: tony_wiggins@health.qld.gov.au

More Related Content

Employee Value Proposition

  • 1. Tonkin Employee Engagement Conference Good Employee Proposition: Attract, Engage and Retain the Best Tony Wiggins Queensland Health 27 November 2012
  • 2. My Contribution Today discuss the Employee Value Proposition strategies used at the Queensland Building Services Authority (BSA) and possibly your organisation to ensure best long term business results.
  • 3. Key Points Examine current research about EVP Discuss the BSA case study and the EVP strategies used HR role in driving the EVP bus How the General Manager influenced the BSA way of life and EVP
  • 4. Employee Value Proposition is Commonly used jargon to describe characteristics and appeal of working for an organisation Mix of characteristics, benefits, and ways of working in an organisation Enables an organisation to stand out as different to drive attraction and commitment Examples - compensation, health benefits, work life balance, career opportunities, location, respect, retirement benefits, leadership, values
  • 6. BSA - A Snapshot Established 1992 Queensland government statutory authority Sets QLD home building construction standards Coordinates completion of defective work Provides support, education and advice on homes Funded by builders fees 326 employees (2007) Head office - Brisbane + 7 regional offices Staff - building construction, insurance and legal HR function - head office
  • 7. The Road to Recovery Restraining Forces Driving Forces < 2001 2001 > Funding problems Visionary General No business direction Manager Inadequately skilled staff Quality and customer Reactive - bad news value framework headlines Strategic and operational No quality and customer plans focus People - greatest asset Externally driven by Balanced board builder associations membership
  • 8. GM Vision Our goal is to strengthen our position as a people- oriented employer where staff are developed, valued and involved. BSA operates in an environment where our people are our greatest asset, so we are serious about providing a positive, motivating and challenging work environment and creating the talent for the future. Ian Jennings General Manager
  • 9. Why I work at BSA ... sense of belonging to a family working for a respected organisation the caring attitude of the team everyone is a leader here I love the General Managers vision for 2011 morning teas, room to advance, challenging being able to make a difference its a people workplace
  • 10. BSA Employment Proposition Values Based Culture Values affect every thought we have, every decision we make and every action we take. I Innovative C Collaborative A Accountable R Respect and trust E Energy and fun
  • 11. Live it and they will come Reward And Recognition Fun Educational Work Assistance Environment Learning Work/Life Opportunities Balance (Classroom) Learning Opportunities (Outdoors)
  • 12. BSA Employment Proposition Learning and Development (classroom) Learning Opportunities Silent driver - behavioural change (Classroom) 3 core learning areas Behavioural + attitudinal change Transfer of learning / ROI model Partnerships
  • 13. BSA Employment Proposition Transferred classroom learning to the outdoors Learning Reinforced BSA values and behaviours Opportunities (Outdoors) Took workers out of their comfort zone What happened, so what, where to from here? Great Keppel Island Mt Coolum Mt Glorious Central Queensland Sunshine Coast Brisbane Forest Park
  • 14. BSA Employment Proposition Tertiary Financial and leave assistance - professional Educational Assistance qualifications Based on relevancy to BSA and the skills and knowledge to be acquired Career path driven Assisting staff to be part of and contribute to success management or operation of BSA
  • 15. BSA Employment Proposition Rewards + Recognition Reward And Australia Day Awards - exceptional performance Recognition Business Improvement Council Awards - thinking outside of the square Breakfasts/lunch/dinners - recognise rising stars Letters of appreciation - job well-done Years of service awards - commitment to BSA Newsletters/emails - on-the-job recognition
  • 16. BSA Employment Proposition Community Sporting Flexible Work Practices Events Work/Life Balance Transition to Retirement Carers Leave Corporate Health Family/Maternity Leave
  • 17. BSA Employment Proposition Fun Environment Fun Work employees who laugh together stay together Environment serious about having fun at work fun makes difficult situations less stressful our General Manager sets the tone fuzzier benefits - key to our success
  • 18. Success @ Time National Recognition Human Resource Magazine Awards Best Learning and Development Strategy 2004 + 2005 Best HR Champion (CEO) 2005 Best Change Management Strategy (Finalist) 2005 AHRI QLD HR Award Finalist 2005 Organisational ROI Benefits Linked to performance management competencies Lifelong learning culture Leadership Development Pipeline
  • 19. Critical Success Factors Small flexible agency - change ready Visionary General Manager - people as assets Board and Executive sponsorship HR business linked to business goals In-house HR expertise
  • 20. HR as the Navigator Recruitment - Onboarding Leadership and Involve Cultural Fit Culture Everyone Recognition and Interesting and Rewards Fun Workplace Source: BCG Creating People Advantage 2008
  • 21. Tony Wiggins Team Leader - Special Projects Chief Health Officer, Queensland Health Email: tony_wiggins@health.qld.gov.au

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