The document summarizes Tony Wiggins' presentation on employee value propositions given at an employee engagement conference. It discusses how the Queensland Building Services Authority (BSA) used strategies like a values-based culture, learning and development opportunities, rewards and recognition programs, and work-life balance policies to attract, engage, and retain employees. Under the leadership of its visionary General Manager, the BSA transformed its culture and improved business results, gaining national recognition for its HR practices.
2. My Contribution Today
discuss the Employee Value Proposition strategies
used at the Queensland Building Services Authority
(BSA) and possibly your organisation to ensure best
long term business results.
3. Key Points
Examine current research about EVP
Discuss the BSA case study and the EVP strategies
used
HR role in driving the EVP bus
How the General Manager influenced the BSA way of
life and EVP
4. Employee Value Proposition is
Commonly used jargon to describe characteristics and
appeal of working for an organisation
Mix of characteristics, benefits, and ways of working in
an organisation
Enables an organisation to stand out as different to drive
attraction and commitment
Examples - compensation, health benefits, work life
balance, career opportunities, location, respect,
retirement benefits, leadership, values
6. BSA - A Snapshot
Established 1992
Queensland government statutory authority
Sets QLD home building construction standards
Coordinates completion of defective work
Provides support, education and advice on homes
Funded by builders fees
326 employees (2007)
Head office - Brisbane + 7 regional offices
Staff - building construction, insurance and legal
HR function - head office
7. The Road to Recovery
Restraining Forces Driving Forces
< 2001 2001 >
Funding problems Visionary General
No business direction Manager
Inadequately skilled staff Quality and customer
Reactive - bad news value framework
headlines Strategic and operational
No quality and customer plans
focus People - greatest asset
Externally driven by Balanced board
builder associations membership
8. GM Vision
Our goal is to strengthen our position as a people-
oriented employer where staff are developed,
valued and involved.
BSA operates in an environment where our people
are our greatest asset, so we are serious about
providing a positive, motivating and challenging
work environment and creating the talent for the
future.
Ian Jennings General Manager
9. Why I work at BSA ...
sense of belonging to a family
working for a respected organisation
the caring attitude of the team
everyone is a leader here
I love the General Managers vision for 2011
morning teas, room to advance, challenging
being able to make a difference
its a people workplace
10. BSA Employment Proposition
Values Based Culture
Values affect every thought we have, every decision we
make and every action we take.
I Innovative
C Collaborative
A Accountable
R Respect and trust
E Energy and fun
11. Live it and they will come
Reward
And
Recognition
Fun
Educational
Work
Assistance
Environment
Learning
Work/Life
Opportunities
Balance
(Classroom)
Learning
Opportunities
(Outdoors)
12. BSA Employment Proposition
Learning and Development (classroom) Learning
Opportunities
Silent driver - behavioural change (Classroom)
3 core learning areas
Behavioural + attitudinal change
Transfer of learning / ROI model
Partnerships
13. BSA Employment Proposition
Transferred classroom learning to the outdoors Learning
Reinforced BSA values and behaviours Opportunities
(Outdoors)
Took workers out of their comfort zone
What happened, so what, where to from here?
Great Keppel Island Mt Coolum Mt Glorious
Central Queensland Sunshine Coast Brisbane Forest Park
14. BSA Employment Proposition
Tertiary
Financial and leave assistance - professional Educational
Assistance
qualifications
Based on relevancy to BSA and the skills and knowledge
to be acquired
Career path driven
Assisting staff to be part of and contribute to success
management or operation of BSA
15. BSA Employment Proposition
Rewards + Recognition
Reward
And
Australia Day Awards - exceptional performance Recognition
Business Improvement Council Awards -
thinking outside of the square
Breakfasts/lunch/dinners - recognise rising stars
Letters of appreciation - job well-done
Years of service awards - commitment to BSA
Newsletters/emails - on-the-job recognition
16. BSA Employment Proposition
Community Sporting
Flexible Work Practices Events
Work/Life
Balance
Transition to Retirement
Carers Leave
Corporate Health Family/Maternity Leave
17. BSA Employment Proposition
Fun Environment Fun
Work
employees who laugh together stay together Environment
serious about having fun at work
fun makes difficult situations less stressful
our General Manager sets the tone
fuzzier benefits - key to our success
18. Success @ Time
National Recognition
Human Resource Magazine Awards
Best Learning and Development Strategy 2004 + 2005
Best HR Champion (CEO) 2005
Best Change Management Strategy (Finalist) 2005
AHRI QLD HR Award Finalist 2005
Organisational ROI Benefits
Linked to performance management competencies
Lifelong learning culture
Leadership Development Pipeline
19. Critical Success Factors
Small flexible agency - change ready
Visionary General Manager - people as assets
Board and Executive sponsorship
HR business linked to business goals
In-house HR expertise
20. HR as the Navigator
Recruitment - Onboarding Leadership and Involve
Cultural Fit Culture Everyone
Recognition and Interesting and
Rewards Fun Workplace
Source: BCG Creating People Advantage 2008
21. Tony Wiggins
Team Leader - Special Projects
Chief Health Officer, Queensland Health
Email: tony_wiggins@health.qld.gov.au
Editor's Notes
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