Employer Branding, Behaviour and Bots
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The document discusses the challenges and opportunities in recruitment and employer branding, emphasizing the importance of connecting with audiences through their needs for control, growth, and belonging. It highlights that many capable individuals avoid certain jobs due to their low prestige and suggests leveraging technology, such as bots, to enhance engagement in recruitment processes. Additionally, it points out the significance of peer recommendations in decision-making.
Employer Branding, Behaviour and Bots
- 1. Branding, Behaviour and Bots Retail, Etail and Hospitality; Talent Leaders Connect
- 2. The harm is that people are often dissuaded from going into occupations in which they would be quite successful and happy because these occupations are not ranked high enough in the prestige hierarchy. Stanford University, 1991
- 3. 0.2 % chance of getting hired by Google yet more than 3 million people happy to apply
- 8. PEER IMPERFECTION Perfect ratings have less impact; likelihood to buy peaks at 4.2 to 4.5 (out of 5)
- 9. PR your employer brand To cut through the 2.5 quintillion bytes of new data created every day.
- 11. Know what content will engage your audience. Connect with your audience through these needs: control, self-expression, growth, recognition, belonging and care.
- 13. Get your people to share their experiences. 90% of people trust peer-to-peer recommendations.
- 15. Dont leave it all to humans. Use bots to be instant and engaging without being automated.
- 17. How can you use bots effectively? Attraction Candidate Management Onboarding Employee Engagement Facebook Messenger Info and News Website Helping you in the recruitment process/FAQ Groups All the information you need to start work ESN/Intranet Helping you find colleagues and key information
Editor's Notes
- #2: Hi, Im Henry. The Founder of 106 Comms, Why 106? Agility is so important Save the economy $8 billion
- #3: Universum 12, 2008; 20, 2016 the nature of what organisations people apply to continues to change and is aligned to prestige (as well as more hygiene factors)
- #5: Universum 12/20, 2008/2016
- #9: Northwestern University analysed 111,460 product reviews and linked ratings to probability of purchasing. Likelihood to purchase did not peak with perfect scores but at 4.2 4.5 out of 5. The academics believed that perfect ratings had less impact because they were seen as too good to be true.