empowr (FanBox) is an experiment--a partnership between academia and tech entrepreneurs that's attempting to deliver a democratized social media experience where the company is governed by its citizens. The company's patented platform aims to provide economic opportunities for its citizens and return 97 percent of company revenues to them. empowr achieves this by democratizing the core elements of social media: user interface, advertising,and the marketplace, as well as the companys governance, leadership and profits. Users (called citizens on empowr) can earn via a multitude of knowledge-based roles, including from the views of their photos, videos, status updates and blogs. Citizens can also sell virtually any product or service; or assist in a variety of roles with the promotion, distribution, reselling, education or dispute management relating to the sale of most products and services available in the the empowr marketplace. In addition, they can earn by assisting in the growth of the empowr economy, by working as teachers or Success Coaches to other members of the community.