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Enabling youth mobile content creation with Mozilla Webmaker: a product design history.

Laura de Reynal
Laura de Reynal

The document discusses Mozilla's Webmaker project, which aims to empower youth through mobile content creation. It provides an overview of Webmaker's design and development, including prototypes created and user research conducted in countries around the world. Webmaker's Appmaker software enables users to create apps and share content, with over 50,000 downloads and high levels of usage on mobile devices. The document calls for continued collaboration to further the project's goals.

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Laura de Reynal @lau_nk laurad@mozillafoundation.org Enabling youth mobile content creation with Mozilla Webmaker: a product design history
Firefox
Empowering digital citizens with the ability to read, write and participate on the Web.
Web Literacy Competencies and skills to understand and leverage the web.
Enabling youth mobile content creation with Mozilla Webmaker: a product design history.
L E A R N TO G E T H E R L E A R N BY D O I N G I N T E R E S T BA S E D L E A R N I N G E AC H O N E T E AC H O N E
Enabling youth mobile content creation with Mozilla Webmaker: a product design history.
E M P O W E R I N G L E A D E R S
Enabling youth mobile content creation with Mozilla Webmaker: a product design history.
S U C H I TA V O L U N T E E R , P U N E , I N D I A
software
Appmaker
Enabling youth mobile content creation with Mozilla Webmaker: a product design history.
A P P M A K E R
4 . 7 B I L L I O N P E O P L E O N L I N E B Y 2 0 2 5
Enabling youth mobile content creation with Mozilla Webmaker: a product design history.
research
Bangladesh Kenya India Rio Chicago London Rwanda & Cambodia Bangladesh Indonesia New York G LO BA L W E B L I T E R AC Y S T U D I E S
T H E W E B I S N OT F O R M E
B E C A U S E I T S I N E N G L I S H B E C A U S E I T S F O R E D U C AT E D P E O P L E B E C A U S E I D O N T N E E D I T B E C A U S E I T S N OT F O R WO M E N
I N T E R N E T = FAC E B O O K
P E O P L E A R E CO M I N G O N L I N E T H R O U G H M O B I L E behaviours and mindsets are heavily influenced by the few platforms they use.
M A K I N G I S N OT CO O L
B E I N G A M A K E R I S N OT CO O L S H A R I N G > M A K I N G R E M I X I N G I S A C R I M E C R E AT I N G I S F O R E N G I N E E R S
When other people use the internet and Im not able to, I feel ignorant. Most of my life is Youtube. Internet is my teacher. I learned everything online. Im currently learning Python so I can create my own software.
Enabling youth mobile content creation with Mozilla Webmaker: a product design history.
Enabling youth mobile content creation with Mozilla Webmaker: a product design history.
Enabling youth mobile content creation with Mozilla Webmaker: a product design history.
2 2 P R OTOT Y P E S D E S I G N W O R K S H O P S
Enabling youth mobile content creation with Mozilla Webmaker: a product design history.
Enabling youth mobile content creation with Mozilla Webmaker: a product design history.
V I D E O
Enabling youth mobile content creation with Mozilla Webmaker: a product design history.
M E S S Y I S B E A U T I F U L
N O N - L I N E A R N AV I G AT I O N T E X T I M AG E S L I N K S S E A R C H #
Enabling youth mobile content creation with Mozilla Webmaker: a product design history.
Enabling youth mobile content creation with Mozilla Webmaker: a product design history.
Enabling youth mobile content creation with Mozilla Webmaker: a product design history.
50K downloads 202 di鍖erent countries Top 5: India, US, Indonesia, Bangladesh, Brazil 30K pieces of local content 45% of users creating via their mobile device 17% of users creating multiple projects 8K projects shared
Whats next?
L E T S WO R K TO G E T H E R
T H A N K YO U mzl.la/bangladesh mzl.la/india mzl.la/kenya mzl.la/rio mzl.la/chicago

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Enabling youth mobile content creation with Mozilla Webmaker: a product design history.

  • 1. Laura de Reynal @lau_nk laurad@mozillafoundation.org Enabling youth mobile content creation with Mozilla Webmaker: a product design history
  • 3. Empowering digital citizens with the ability to read, write and participate on the Web.
  • 4. Web Literacy Competencies and skills to understand and leverage the web.
  • 6. L E A R N TO G E T H E R L E A R N BY D O I N G I N T E R E S T BA S E D L E A R N I N G E AC H O N E T E AC H O N E
  • 8. E M P O W E R I N G L E A D E R S
  • 10. S U C H I TA V O L U N T E E R , P U N E , I N D I A
  • 14. A P P M A K E R
  • 15. 4 . 7 B I L L I O N P E O P L E O N L I N E B Y 2 0 2 5
  • 19. T H E W E B I S N OT F O R M E
  • 20. B E C A U S E I T S I N E N G L I S H B E C A U S E I T S F O R E D U C AT E D P E O P L E B E C A U S E I D O N T N E E D I T B E C A U S E I T S N OT F O R WO M E N
  • 21. I N T E R N E T = FAC E B O O K
  • 22. P E O P L E A R E CO M I N G O N L I N E T H R O U G H M O B I L E behaviours and mindsets are heavily influenced by the few platforms they use.
  • 23. M A K I N G I S N OT CO O L
  • 24. B E I N G A M A K E R I S N OT CO O L S H A R I N G > M A K I N G R E M I X I N G I S A C R I M E C R E AT I N G I S F O R E N G I N E E R S
  • 25. When other people use the internet and Im not able to, I feel ignorant. Most of my life is Youtube. Internet is my teacher. I learned everything online. Im currently learning Python so I can create my own software.
  • 29. 2 2 P R OTOT Y P E S D E S I G N W O R K S H O P S
  • 32. V I D E O
  • 34. M E S S Y I S B E A U T I F U L
  • 35. N O N - L I N E A R N AV I G AT I O N T E X T I M AG E S L I N K S S E A R C H #
  • 39. 50K downloads 202 di鍖erent countries Top 5: India, US, Indonesia, Bangladesh, Brazil 30K pieces of local content 45% of users creating via their mobile device 17% of users creating multiple projects 8K projects shared
  • 41. L E T S WO R K TO G E T H E R
  • 42. T H A N K YO U mzl.la/bangladesh mzl.la/india mzl.la/kenya mzl.la/rio mzl.la/chicago