This document provides demographic information and statistics for the viewers of eNews Channel Africa, a South African news channel, for May 2014. It shows that the majority of viewers are 18-29 years old, live in Gauteng or Western Cape, have a tertiary education, and speak English or Afrikaans. Over half of viewers earn over R12,000 per month. Statistics include that there were over 500,000 unique visitors who averaged over 5 minutes per visit and viewed 2 pages on average. Pricing details banner and wallpaper advertisements that can target sections of the site.
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1. SOURCE: EFFECTIVE MEASURE Date: May 1, 2014 - May 31, 2014
18-19 9% Gauteng 53%
20-24 17% Western Cape 19%
25-29 17% Kwa-Zulu Natal 9%
30-34 15% Other 19%
35-39 10%
40-44 9%
45% 55% 45-49 6%
50-54 6%
55-59 5%
60+ 5%
70%
Tertiary Education 66% English 65%
76% Afrikaans 28%
Zulu 9%
Xhosa 17%
Earn over R12k p.m. 53%
45% 132,000
Single 50%
Access
via Mobile
Married 43%
Divorced 4% 242,000
Seperated / Widowed 2%
Read News /
Magazines
Use Internet
2014 Info Card
eNews Channel Africa: South Africa's most watched TV news channel.
The Channel made history when it launched on June 1st, 2008, becoming South Africa's first 24-hour news service.
Since then, it's dominated the market. Live reports, breaking news, sport, weather, entertainment, financial and business updates all form
| Demographics
Gender Age Geo-Location
Education
Research
Language
Marital Mobile
Earn
2. SOURCE: EFFECTIVE MEASURE Date: May 1, 2014 - May 31, 2014
2014 Info Card
UNIQUE AUDIENCE
UNIQUE BROWSER'S 508,837
UNIQUE VISITS
VISITS 964,096
AVERAGE VISIT DURATION 05:07
AVERAGE PAGE DURATION 02:05
AVERAGE PAGE VIEWS 2
| Statistics
| Users
Bright
Inspired
Newsworthy
educated
Well informed
Speakers
Factual
Knowledge seekers
Up to date
Current Affairs
Smart
3. SOURCE: EFFECTIVE MEASURE Date: May 1, 2014 - May 31, 2014
2014 Info Card
STANDARD & EXPANDING BANNERS (CPM)
SECTION TARGETING
728 X 90
300 X 250
300 X 600
WALLPAPERS & PAGE TAKEOVERS (PER DAY)
HOMEPAGE TAKEOVER R 5,000
R 300
R 350
R 250
| Pricing