The document proposes advertising opportunities on an eNCA website covering the Oscar Pistorius trial verdict, including a live stream, videos on YouTube, and archived articles. It provides analytics for May 2014 traffic to these pages and details two sponsorship packages - a R50k package for the live coverage site including banner, leaderboard, and skyscraper ads generating 125,000 impressions, and another R50k package for article page ads with the same digital units. Contact information is provided to discuss rates.
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eNCA Oscar Pistorius Verdict Package_September 2014
2. http://www.enca.com/oscartrial/
a. Features are the live stream, live blog & commentary from users
b. Opportunity is a 728 x 90 banner
c. Videos are hosted and played out using Youtube playlists.
Google Analytics Stats from May 2014
Pageviews 235,215(9.55%)
Unique Pageviews 165,261(9.40%)
Avg. Time on Page 00:07:18
Entrances 148,768(13.82%)
Bounce Rate 74.07%
% Exit 65.44%
4. http://www.enca.com/coverage/oscar-pistorius-case
a. An archive of all our Oscar related content
b. Opportunity here is the standard package (leaderboard, half page and sky scraper)
c. There is also the opportunity to advertise on the Oscar article pages.
Google Analytics Stats from May 2014
Pageviews 20,518(0.83%)
Unique Pageviews 13,485(0.77%)
Avg. Time on Page 00:01:26
Entrances 2,656(0.25%)
Bounce Rate 28.88%
% Exit 17.92%