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Endpoint Backup: 3 Reasons MSPs Ignore It
- 1. Endpoint Backup: 3 Reasons MSPs Ignore It Alexander Negrash Director of Product Management, MSP360 Nick Cavalancia 4-time MVP & CEO, Conversational Geek
- 2. ¡ñ Why Aren¡¯t You Including Endpoints? ¡ñ Reason 1: You Don¡¯t See the Value ¡ñ Reason 2: Your Customers Doesn¡¯t See the Value ¡ñ Reason 3: Trouble Pitching Endpoint Backup Cost-Effectively ¡ñ Endpoint Backup with MSP360 Agenda
- 3. Why Aren¡¯t you Including Endpoints in your Backups? ¡ñ Typical ratio of servers to endpoints is somewhere between 1:10 and 1:20 ¡ñ Feels like we lost our way with the concept of ¡°data protection¡± ¡ñ There¡¯s obvious opportunity there
- 4. 3 Reasons Why You Aren¡¯t Including Endpoints in Backups You don¡¯t see the value in including endpoints in your backups 1. Your customer doesn¡¯t see the value in backing up endpoints 2. You can¡¯t figure out how to cost-effectively offer endpoint backup 3.
- 5. You don¡¯t see the value in including endpoints in your backups ¡ñ What¡¯s the top threat to data? Cyberattacks ¡ñ Phishing Endpoints are the #1 Initial ¡à Access Point in Cyberattacks ¡ñ You see cyberattacks as a ¡°when¡± and not an ¡°if¡± ¡ñ You¡¯ll need to return your customer to a known secure state afterwards
- 6. Your customers don¡¯t see the value in backing up endpoints ¡ñ ¡°Why bother, when they can be reinstalled?¡± ¡ñ You need to sell this the way you did backups originally ¡ñ The value is found in two things: ¡ñ The risk of endpoint disruption ¡ñ The ROI of recovery vs. ¡°image & update¡± MTTR
- 7. You can¡¯t figure out how to cost-effectively offer endpoint backup ¡ñ Which service should it be a part of? ¡ñ How should you price it? ¡ñ Is it even cost-effective to offer?
- 8. It¡¯s Time to Include Endpoints Endpoints are more at risk than servers 1. You need to message endpoint backups as part of your cybersecurity strategy 2. Explain the value in terms of MTTR and ROI 3.
- 9. Desktop Backup Software with MSP360 ¡ñ Full System Backup for desktops on Windows, Linux, and macOS ¡ñ High Security Standards: object lock, 2FA, encryption, and compliance-ready backups ¡ñ Flexibility and Simplicity: flexible reporting and alerting options and centralized backup management ¡ñ Multi-Cloud Storage Support: compatibility with multiple third-party cloud storage providers, including Amazon S3, Wasabi, Backblaze B2, Microsoft Azure, and Google Cloud $2.50/month per Desktop Lifetime price
- 10. Q&A
- 11. Thank You For Joining US!
Editor's Notes
- #3: Let¡¯s talk about your MSP customers today ¨C are you finding that most of them have their data protection-related services focusing on servers and data, and not endpoints? Are you finding that MSPs are thinking about backups as an integral part of their cybersecurity services (and selling is as such) or as a separate service that happens to benefit cybersecurity?
- #5: What¡¯s the normal pushback MSP360 gets from MSPs when discussing endpoint licenses - in other words, what about it are they not seeing value in? How do your top performing MSPs see endpoint backups?
- #6: Is it the whole ¡°data protection¡± thing? Is the ¡°cybersecurity¡± angle leaving customers scratching their heads? Why do you think customers are pushing back? If not backups, what are you seeing MSPs doing to ¡°recover¡± their endpoints in the case of a disruption?
- #7: We¡¯re going to run through each of these questions one by one as our discussion for this slide. I¡¯ll be focusing on what are you seeing with customers for each. How successful are your top performing MSPs at adoption of endpoint backups by customers? What are they doing differently?