The document discusses plans to promote the Enecuum mobile app and blockchain project to users in Romania. It recommends fully translating all project materials into Romanian and creating Romanian social media accounts to build awareness and support. The summary also outlines plans for meetups, bounty programs, hackathons and guides to educate Romanian users and help drive adoption of the mobile staking platform. Demographics that may be receptive are identified as those interested in new technologies and cryptocurrency.
3. Project
Takeaways
DISCUSSION FLOW
The whole scope is to create brand
awareness+ attract more Romanian
users in the mobile app
A romanian translation of the entire
project(bitcointalk ann, website, app,
block explorer, whitepaper, etc) is
required for a broad expansion.
Romanian social accounts required for
a better support:telegram, viber,
whatsap and Facebook.
Romanian guides on how to join the
project, stake on mobile, swaps, etc will
also guarantee a smooth addoption.
5. Why choose mobile staking
over traditional
wallet/mastenode platforms?
ROMANIA HAS 22.6M MOBILE
USERS
WE ARE ON THE 4-TH PLACE IN EUROPE
REGARDING CRIPTO HOLDING
8. Factors to
Consider
DEMOGRAPHICS &
SEGMENTATION
about 30 percent of people aged
between 18 and 34 would prefer to
invest $1,000 in Bitcoin, and not in online
gambling(poker), government stocks
and bonds.
MARKET NEED
Romania ranks fifth in the world by
broadband internet speed, so having a
great internet speed, we tend to try and
any new tech.
BARRIERS TO ENTRY
Need more blockchain education
9. BOUNTY PROGRAMS
Develop bounty programs for
romanian users where they can
earn few ENQ for promoting the
project. Ex: 1 Fb like=1 enq, one
enq FB post share=2 enq; 1
Original article(steemit, medium,
linkedin, etc)=5 enq, I know that
ENQ had this in the past, but here
in ro, few users have heared
about the project,
BRAND STATEMENT
Addapt the ENQ vision to
romanian culture
HACKATHONS
Having a design sprint-like event
in which Devs and others involved
in software development could
add more value to ENQ
ecosystem. Not to mention that
this means almost free
advertising/brand awareness for
you. We do have the context here
in Romania and we love new tech
challenges.
11. USER PERSONA
Gamers, bloggers,
vloggers, influencers,
developers, online
marketers,Â
PROMOTION
Facebook, Instagram,
Whatsap groups,
meetups, live AMA
sessions, .
PROCESS
Romanian
guides/workshops will
educate people,
showing that staking
ENQ is far more
rewarding/ hardware
friendly that any altcoin
out there.
PRICE
Price is currently low,
~50 romanian bani/enq,
allowing users tu buy
more. A newbie
Romanian trader invest
on average between
500-1000 eur/ altcoin.
PRODUCT
Great user acquisition,
tool as we are using our
phone for mostly
everything digital.
CONCEPT
The concept of mobile
mining is not new to us,
many of romanian were
electroneum miners
back in the days, this
will ease the addoption.