BFA - Presentation on developing a brand extension - Budget Gym Franchise
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The document discusses how the company diversified its fitness brand portfolio by launching a new low-cost gym franchise called Fit4less. It summarizes that Fit4less targets the untapped adult fitness market by offering no-contract memberships from 贈14.99 per month. To date, the company has sold 48 Fit4less franchises and opened 24 gyms, with plans to expand further through managed clubs and international master franchising.
BFA - Presentation on developing a brand extension - Budget Gym Franchise
- 1. Create a new opportunity How we added to our brand portfolio to diversify and grow
- 2. A little background We started from an idea in 2003 as the UKs first fitness franchise, 辿nergie fitness clubs. We grew strongly and in 2006 had 20 clubs in our 辿nergie fitness club network. Today we have four niche brands in the area of fitness and wellbeing.
- 3. Penetration of untapped adult fitness market Fitness Clubs Active Consumers Diet clubs Fitness DVDs Home exercise equipment Fitness classes
- 4. Our full format Fitness club franchise... The original award winning 辿nergie franchise Aimed at mixed gender market Primarily appealing to the de-conditioned user Offering our 6 Week Results Guarantee Mixed range of facilities From just 3,000 sq ft
- 6. Our clubs...
- 7. Our clubs... Adrian & Mo
- 8. Our clubs...
- 9. Our clubs...
- 10. Friendly, quality clubs with flexible facility options..
- 11. Clubs can even include... Racquet sports Physiotherapy Beauty and tanning Hairdressing Bar Car wash...
- 12. Our clubs proudly promote the personal touch private ownership brings...
- 13. We work in our communities & transform lives...
- 14. Our strong marketing approach drives sales...
- 15. All was going well, when...
- 16. Penetration of untapped adult fitness market Fitness Clubs Active Consumers Diet clubs Fitness DVDs Home exercise equipment Fitness classes
- 30. 2009 study by Abbey
- 41. Our clubs are operated to a fixed model based on the following drivers: Proven targeted marketing campaigns which highlight our low cost no contract membership from 贈14.99 per month Online joining and smart use of technology leading to reduced administration Reduced infrastructure costs through multi- skilled workforce Tight operational cost controls A simple business model with minimal competition
- 42. On-brand Industry leading Multiple browsers Streamlined joining Compelling and simple
- 53. Fit4less has created new opportunities... To date we have sold 48 Franchises We have 24 gyms open under franchise We have a VC lined up to fund the opening of a managed division Were in negotiations to open in Poland and South Africa through Master Franchising.
- 54. Thanks... Im happy to discuss brand diversification in your business