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ENERGY MANAGEMENT
SOFTWARE PLATFORM

Market Opportunity


Energy control and management is a reality that lot of businesses have to face. The
benefits are well known (different companies have already seen ROI > 20% implementing
these systems)

Smart metering has finally arrived (electricity, heat, gas and water) and is reaching
everywhere (forecast of £14.6 billion market in UK by 2020, AMA Research). This joined to
existing probes (temp, hum..) and BMS / SCADA systems, makes necessary for companies
to adapt to the current environment.

Lot of companies find that (suppositions):

Don't have the required know-how and don't know how to get it

Market is extremely complex and interoperability between systems is still a myth

Existing software solutions don't integrate with their line of business (LOB) applications

Bespoke developments are extremely expensive

Value Proposition

Our main value is going to be the experience we offer to each of our clients.
− Team assigned to provide fully personalized experience in every stage of the
process: design, deployment, after sales support …
− Ability to design custom applications that integrates with their LOB applications.
− We want to establish long term relationships based on trust.


How the company is going to be able to do this (balancing revenue streams and
costs) is based on the unique approach of the product.
− Positioning between standard solutions and bespoke developments.
− A “core” software platform is going to be developed:

Same for all clients

Target: become innovation leaders maintaining a highly qualified team
− This core software is going to allow non-developers to easily create personalized
applications without coding anything.

Applications designed by same team who is going to be involved in the
deployment and after sales support.


Solution Prototype

The solution is going to have 2 different parts on the server side:
− Core software engine

Responsible for allowing to create applications

Responsible for running each application instance

Ability to feed web applications and mobile apps from same design
− Customized Application

Is the actual website / application that the client sees

Easy to change and maintain

Integration layer with LOB applications


On the client side:
− Web browsers, mobile apps and/or web services .
− All of them are synchronized in realtime with the server

Solution Prototype

Possible web / mobile app design for a client.

Clean interface

Intuitive

Potential Clients and Feedback

Target market:
− Medium, big size companies that want to implement energy management control
systems.
− First focus based on activity segmentation:

retail companies, hotels


Feedback summary from companies by activity:
− Retail Companies:

Those who have already tried other solutions seem to be more enthusiastic
about our solution.

They ask for trial periods between 1-3 months

They like the idea of using mobile devices as clients of the service

They want references of previous experiences integrating with LOB
applications → this could lead to a possible partnership with a company to be
able to provide demonstrable experience

Potential Clients and Feedback
− Small hotels:

Small hotels, bed and breakfast... seem to have lot of interest in this
application because of it's possible competitive cost

They want to be market followers

Still in early stage: they are more worried about the metering infrastructure
than the software to manage it.

They don't understand the market and the different possibilities they have


Conclusion:
− Our focus should be in the beginning:

Retail businesses that have already tried this type of solutions

Focus on our mobile strategy development and LOB apps integration

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Technology Entrepreneurship 2012 Assignment - Energy management sw

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