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This document compares two art galleries in Malaysia: Art House Gallery and Penang Malay Artist Association Art Gallery. It provides background histories of each gallery, describes their strengths and weaknesses, discusses their marketing strategies and competitors, and provides recommendations to improve their businesses.
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- 1. UNDATION IN NATURAL AND BUILT ENVIRONME SCHOOL OF ARCHITECTURE AND DESIGN ENGLISH PRESENTATION BUSINESS COMPARISONS NAME ID ADIBAH AWANG 316318 HAFIZI SIDRATUL 315470 FARAH AKMAL 315884 GHADA RASHAD 315601 NADINE NASHARUDDIN 316183
- 5. HISTORY
- 6. STARTED BY LEONARD YIUS FATHER, MR YIU HONG. CONTINUED HIS LEGACY BECAUSE OF HIS APPRECIATION TOWARDS ART. ART HOUSE IS THE OLDEST EXISTING PRIVATE GALLERY IN MALAYSIA.
- 9. HISTORY
- 10. AS MALAY, ARABIC, MALABAR, TAMIL, HINDI AND ENGLISH. IT WAS THEN CONVERTED INTO A BURIAL PLACE FOR THE FAMILY OF KAPITAN KELING II, NOORDIN MERICAN- AFTER HIS MOTHER PASSED AWAY AND BURIED THERE. HE HIMSELF DIED IN 1980 AND WAS BURIED THERE. IT WAS JUST RECENTLY RESTORED INTO A GALLERY FOR THE MALAY ARTISTS ASSOCIATION AND WAS NAMED AS THE PENANG MALAY ARTIST ASSOCIATION ART GALLERY. HOWEVER, THE ASSOCIATION WAS DEREGISTERED IN 2010. THE GALLERY IS STILL RUNNING NOW, AS THE ARTISTS THAT OWN IT NOW ARE TRYING HARD TO REVIVE IT AND RESTORING THE APPRECIATION TOWARDS ART IN SOCIETY TODAY. THE BUSINESS WAS STARTED TO HELP MALAY ARTISTS TO EXCEL IN THE ART INDUSTRY AS
- 11. ARTIST PENAN GMALAYASSO CI-ATION LEBUH CHULIA PENANG 15 YEARS OWNEDBY ABD RASHID RAZAK ARTWORKS DISPLAY LOCAL ARTIST
- 12. STRENGTHS
- 13. STRATEGIC LOCATION 巽 AH G TAKE ORDERS FO CUSTOMISATION 1 2
- 14. 巽PMAA NO MANAGEMENT OR FINANCIAL ISSUES HAS LARGE COLLE OF ARTWORKS 1 2
- 15. WEAKNESSES
- 16. 巽 AH G 1 2 3 THE PRESENCE OF CHEAPER AR IN PASAR SENI. THE LACK OF APPRECIATION TOWARDS NATIVE ART IN MALAYSIAN SOCIETY THE LOCATION OF THE GALLERY 2ND FLOOR, UNNOTICEABLE
- 17. 巽 PMA A 1 2 3 THE PRESENCE OF STREET ARTS THAT ARE RAPIDLY GROWING ON THE STREETS. PEOPLE NO LONGER BOTHER TO ENTER GALLERIES JUST TO SEE ARTWORKS BECAUSE THEY ALREADY HAVE ACCESS EVERYWHERE. THE CURRENT STATE OF THE BUSINESS ITSELF. THE GALLERY HAS A VERY TRADITIONAL FEEL TO IT. THE BUILDING ITSELF, THE INTERIOR, AND THE ARRANGEMENT OF THE ART PIECES ARE DULL AND NOT EYE-CATCHING. THE GALLERY ITSELF ALSO DOES NOT HAVE AN OFFICIAL WEBSITE WHICH MAKES IT HARD FOR PEOPLE TO KEEP UP WITH IT.
- 20. COMPETITORS
- 21. 巽 AH G COMPETITORS 巽 PMA A CHINA HOUSE ANNEXE GALLERY SMALL GALLERIES IN PASAR SENI TAKSU GALLERY 1 2 3 1
- 22. RECOMMENDATION
- 23. CARRY OUT ACTIVITIES TO ATTRACT/EDUCATE PEOPLE MORE ABOUT NATIVE ART (COMPETITIONS, ETC) 巽 AH G RECOMMENDATION
- 24. RECOMMENDATION CREATE A PROPER WEBSITE SO PEOPLE CAN ACCESS TO MORE INFORMATION AND UPDATES ABOUT THE GALLERY1 2 IMPROVE THE CONDITION OF THE BUILDING TO BE MORE ATTRACTIVE TO CUSTOMERS 3CARRY OUT ACTIVITIES TO ATTRACT/ EDUCATE MORE PEOPLE ABOUT TRADITIONAL ART 巽 PMA A
- 25. THE END