Engage Expo Presentation On Virtual Goods
15 likes944 views
This document discusses virtual goods and virtual gifts. It outlines four key drivers for adopting virtual goods: self-expression, competitive advantage, social gestures, and status. It also discusses where virtual gifts work best, such as in community sites and social networks. Examples of virtual gifts on Facebook and Hot or Not are provided. The document estimates the US market size for virtual goods in 2008 was over $200 million, with the largest segments being casual MMOs/virtual worlds and social networking applications.
Engage Expo Presentation On Virtual Goods
- 1. VIRTUAL GOODS AND VIRTUAL GIFTS Engage Expo March 10th, 2009
- 2. Understanding Virtual Goods People spend their time, energy, and money on the things that are important to them Engaged users virtual goods potential
- 3. Virtual Goods Four key drivers for virtual goods adoption も Self-expression も Competitive advantage も Social Gestures も Status
- 4. Self-Expression Scrapblog Premium Templates Gaia Online
- 5. Self-Expression Meez IMVU
- 6. Competitive Advantage MobWars (Facebook) Friends for Sale (facebook)
- 7. Social Gestures Hot or Not Facebook
- 8. Status Xbox Live Achievements Kongregate
- 9. Payment and Virtual Goods Payments are still a challenge in virtual goods も Credit cards も Incentivized offers も Pre-paid cards も Mobile solutions
- 10. VIRTUAL GIFTS
- 11. Virtual Gifts Gifting in real life も What makes for a good gift? も Why do people give gifts?
- 12. Where Virtual Gifts Work Best Community Sites Social Networks
- 13. Virtual Gifts - Examples Facebook も Social proof も Expressive も Strength of relationship も Relatively inexpensive
- 14. Virtual Gifts - Examples HotorNot も Analog equivalent も Attention-seeking も Status symbol
- 15. Market Sizing Overview (US) Conservative Estimate も Casual MMOs /Virtual Worlds = $50MM-$75MM も Social Networking Applications = $50MM-$75MM も Other FTP games = $50 million も Console games = ? も Hardcore MMOs = ? も Non-game applications = ? Total = $200 million+ in 2008
- 16. Blogs and Resources Jeremy Liew, Lightspeed Venture Partners Andrew Chen, Futuristic Play Virtual Goods News Inside Facebook Virtual Goods Summit