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Engaging Major Donors on GivingTuesday
- 1. ENGAGING MAJOR DONORS ON Paul Nazareth is Vice President of Community Engagement with CanadaHelps.org and has spent 15 years in the philanthropic sector. He teaches the Planned Giving course with the postgraduate fundraising program at Georgian College and a national instructor with the Canadian Association of Gift Planners. Paul writes and speaks nationally on the topics of planned giving, digital media for business and charity, networking and career development. Find him online at http://about.me/paulnazareth or Twitter at @UinvitedU ( right now, using the hashtag #GivingTuesdayCA ! )
- 3. Raising Major Gift Profile Donor Recognition Building Relationships
- 4. LOCK AND LOAD MAJOR GIFT STORIES
- 5. ? Get your communications team to integrate MG stories ? Feed board, advisors, HNW contacts stories to share ? Start year-end giving season early!
- 6. Recognizing Relationships Why We Give By Bill & Melinda Gates Thanks for taking a break from your holiday shopping to take a look at #GivingTuesday. Everyone has their own reasons for giving back. For us, it’s simply about making the world a more fair and equitable place. We know we were very lucky to grow up where we did, when we did. We believe everyone deserves the chance to live a healthy, productive life. Those are the values we learned from our families, and they’re why we started our foundation. In our work, we come across a lot of great organizations doing inspiring work in the U.S. and around the world. In fact, as we talked about #GivingTuesday, the hardest question we faced was, “Which groups should we highlight?” After a lot of discussion about all the great choices out there, we picked four. When our children have a little extra money saved up and want to make a donation, they often turn to Heifer International and World Vision. Through Heifer, you can donate an animal to a community in need—a gift that can benefit the recipients for years afterward. Through World Vision and Save the Children, you can change a child’s life by helping provide food, health care, education and more. And DonorsChoose.org lets you help teachers meet their classrooms’ needs, enabling projects that might not happen otherwise. Whoever you support, and however much you give, thank you for participating in #GivingTuesday. It’s a great way to help create the better world we all want. We wish you a happy holiday season.
- 7. Growing a Giving Relationship ? Major Donor gift match ? Board gift match ? Corporate gift match ? Group gift match
- 8. You get out… Or get them in…
- 9. KEY TAKE-AWAY MESSAGES No new work. Share existing stories This is relationship building. Book it. Keep it simple, be realistic. Make your team plan today.
- 10. #GivingTuesdayCA @UinvitedU Paul Nazareth pauln@canadahelps.org