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ENGAGING PEOPLE
ENGAGING CONTENT


              David Tokheim
              SVP, Media Solutions
Digital media has changed
 how we create, discover
  and consume content.




                SAYMEDIA.COM / ENGAGING PEOPLE
SAYMEDIA.COM / ENGAGING PEOPLE
140M
VISITORS
LAST MONTH
VISITED BLOGS




                SAYMEDIA.COM / ENGAGING PEOPLE
10 PERCENT
OF DIGITAL TRAFFIC WAS FROM


MOBILE
DEVICES

                              SAYMEDIA.COM / ENGAGING PEOPLE
ONE IN FIVE
MINUTES ONLINE
IN 2011 WERE ON
SOCIAL NETWORKS




                  SAYMEDIA.COM / ENGAGING PEOPLE
What about the other 4 minutes?




                            SAYMEDIA.COM / ENGAGING PEOPLE
377M MINUTES            1.4B MINUTES
                        DIGESTING
SPENT AT
HOME                   FOOD
                       CONTENT

3 BILLION         633M MINUTES
MINUTES GEEKING   GETTING IN
TECH              STYLE
                                 SAYMEDIA.COM / ENGAGING PEOPLE
...and discovery
continues to evolve.




                       SAYMEDIA.COM / ENGAGING PEOPLE
VIRTUOUS CYCLE
INTENT, DISCOVERY AND CONSUMPTION




                   CONTENT PROPERTIES




       SEARCH
                                        SOCIAL
                                         SAYMEDIA.COM / ENGAGING PEOPLE
Finding a way to engage people
 with content has never been
more important for publishers
         and brands.




                           SAYMEDIA.COM / ENGAGING PEOPLE
FOUR WAYS CONTENT CAN ENGAGE PEOPLE
Embrace Obsession
Have a Strong Point of View
Make it Real
Make it Personal




                              SAYMEDIA.COM / ENGAGING PEOPLE
EMBRACE
OBSESSION




            SAYMEDIA.COM / ENGAGING PEOPLE
BANANA
     REPUBLIC
IS EMBRACING
AN OBSESSION




     SAYMEDIA.COM / ENGAGING PEOPLE
HAVE A STRONG
POINT OF VIEW




                SAYMEDIA.COM / ENGAGING PEOPLE
TOMS
HAS A
STRONG
POV


SAYMEDIA.COM / ENGAGING PEOPLE
MAKE IT
REAL




          SAYMEDIA.COM / ENGAGING PEOPLE
CHRYSLER
WAS MAKING IT

REAL

  SAYMEDIA.COM / ENGAGING PEOPLE
MAKE IT
PERSONAL




           SAYMEDIA.COM / ENGAGING PEOPLE
ALLSTATE
IS MAKING IT
PERSONAL




 SAYMEDIA.COM / ENGAGING PEOPLE
IN SUMMARY
Embrace Obsession
Have a Strong Point of View
Make it Real
Make it Personal




                              SAYMEDIA.COM / ENGAGING PEOPLE
More Mad Men?




                SAYMEDIA.COM / ENGAGING PEOPLE
SAYMEDIA.COM / ENGAGING PEOPLE
SAYMEDIA.COM / ENGAGING PEOPLE
Questions?




             SAYMEDIA.COM / ENGAGING PEOPLE

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