The document discusses how digital media has changed how people consume content and highlights key statistics about online usage. It notes that one in five minutes online in 2011 were spent on social networks and details how much time people spend engaging with different types of content. The document advocates that content can best engage people by embracing obsessions, having a strong point of view, making content feel real, and personalizing content. It provides examples of how brands like Banana Republic, TOMS, Chrysler, and Allstate employ these tactics.