The document discusses using social media to enhance communication with parents. It recommends that schools establish a strong social media presence to shape the narrative and counter any negative discussions. This allows the school to directly communicate through platforms like Facebook, Twitter, and class blogs. Facebook is no longer taboo and can be used to inform parents through school pages and blogs. Twitter is good for celebrating achievements and sharing class updates. Class blogs let children connect school and home by showing off their work. An active social media presence engages parents and allows schools more control over their online message.
2. OWNING THE MESSAGE
PARENTS WILL USE SOCIAL MEDIA AND WILL TALK ABOUT THE
SCHOOL/TEACHERS/STAFF
TO COUNTER THIS, MANY SCHOOLS ENHANCE THEIR SOCIAL MEDIA PRESENCE
SO THEY CAN OWN THE MESSAGE
CONTENT BECOMES OWNED BY THE SCHOOL
COMMENTS CAN BE MODERATED
ACTION CAN BE TAKEN
3. FACEBOOK
NOT THE BOGEYMAN ANYMORE.
USE OF A SCHOOL PAGE TO INFORM.
HEADTEACHERS BLOG
COMMENTS?
MORE DYNAMIC THAN SCHOOL WEBSITE
EXTREMELY QUICK TO ADD ITEMS
CHOOSE PEOPLE WHO CAN MODIFY
COUNTY CAN ALLOW ACCESS TO THOSE
ACCOUNTS
PARENTS WILL FACEBOOK IN THE SCHOOL
YARD.
EASY TO DEAL WITH ADVERSE
COMMENTS
4. TWITTER
CELEBRATE ACHIEVEMENTS
INDIVIDUAL CLASS ACCOUNTS
WHAT WE HAVE DONE
THIS WEEK
PASS INFORMATION QUICKLY
CROSS PLATFORM
WEBSITE/FACEBOOK/TWITT
ER
5. CLASS BLOGS
ALLOW THE CHILDREN TO
CONNECT SCHOOL WITH HOME
MODERATED BY CLASS TEACHERS
LIMIT BLOG ENTRIES TO LIMIT
WORK
SHARE SUCCESS WORLDWIDE
LETS CHILDREN SHOW OFF THEIR
WORK
EMBEDS TECHNOLOGY IN
CURRICULUM
USE AS A MORNING STARTER?
