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[ENG] B2B leadgeneration by being a rockstar

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Leadsius - Marketing Automation. Simplified
Leadsius - Marketing Automation. Simplified

The document discusses how B2B companies can take a "rockstar" approach to content marketing and lead generation. It argues that companies should treat their audience as individuals, not target groups, and focus on building knowledge, engagement, and relationships through authentic and entertaining content rather than just promoting products. Using music artists/bands as an analogy, it suggests companies act like rockbands by finding and entertaining their audience, transforming them into fans, and maintaining relationships with them across different channels. The key is for companies to do business and conversions by acting and presenting themselves like rockstars through their online presence and content marketing.

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B2B Leadgeneration by being a Rockstar Conversion Jam 2012-10-22
[@magnussandman] VP Business Development - Leadsius
You can forget all this!  You cannot build your companies brand – only people can do that!  There is no such thing as target groups, forget it. There is only people and they think and act like individuals.  Knowledge and engagement is the only thing that counts – don´t waste your time dressing up your products/services with nice messages . It simply doesn´t work… How do it? Content Marketing presented like a ROCKBAND!
[ENG] B2B leadgeneration by being a rockstar
OASIS  They are publishers  They create content  They buid relationships  They are the best being themselves  They are genuine and authentic  They create story in real-time
[THIS IS EXACTLY HOW YOUR COMPANY SHOULD ACT! ]
[ENG] B2B leadgeneration by being a rockstar
Gun's and Roses  A rockband finds a audience  A rockband gets the audience they deserve  A rockband ENTERTAIN their audience!  A rockband loves their audience and they show it!  A rockband transforms a audience to fans
[THERE IS ONLY INDIVIDUALS OUT THERE AND IT IS YOUR JOB TO ATTRACT YOUR OWN AUDIENCE! ]
[ENG] B2B leadgeneration by being a rockstar
Avicii  Artists and DJ:s build strong relations to its audience  Artists and DJ:s transforms creates fans out of its audience  Artists and DJ:s are everywhere where their fans are. (Social media, own channels on Youtube, Soundcloud etc)  Artists and DJ:s makes fans love them and shout is out to the world. (Brandbuilders, brandsoldiers....)
[YOUR COMPANY MUST MAINTAIN AND ENTERTAIN YOUR DESERVED AUDIENCE!]
[ENG] B2B leadgeneration by being a rockstar
Merchandise  OF COURSE IT`S ALL ABOUT BUSINESS!  IN FACT – IT`S ALL ABOUT CONVERSION!  AT THE END OF THE DAY – MONEY TALKS!
[YOUR COMPANY SHOULD ACT AND DO BUSINESS AS A ROCKBAND! ]
[?] Is there really B-to-B Companies out there who really is doing business like this? And if so, how do they present themselves on the web?
ROCKSTARS B2B Companies Evernote MailChimp SAP Siemens Desk
[ENG] B2B leadgeneration by being a rockstar
ROCKSTARS B2B Company For small Business – AMEX OPEN FORUM
[ENG] B2B leadgeneration by being a rockstar
Still wondering how you boost your site for optimal conversion? Watch this site and place your logo at the top! It rocks – for sure! http://iconapop.com/
[ENG] B2B leadgeneration by being a rockstar

More Related Content

[ENG] B2B leadgeneration by being a rockstar

  • 1. B2B Leadgeneration by being a Rockstar Conversion Jam 2012-10-22
  • 3. You can forget all this!  You cannot build your companies brand – only people can do that!  There is no such thing as target groups, forget it. There is only people and they think and act like individuals.  Knowledge and engagement is the only thing that counts – don´t waste your time dressing up your products/services with nice messages . It simply doesn´t work… How do it? Content Marketing presented like a ROCKBAND!
  • 5. OASIS  They are publishers  They create content  They buid relationships  They are the best being themselves  They are genuine and authentic  They create story in real-time
  • 6. [THIS IS EXACTLY HOW YOUR COMPANY SHOULD ACT! ]
  • 8. Gun's and Roses  A rockband finds a audience  A rockband gets the audience they deserve  A rockband ENTERTAIN their audience!  A rockband loves their audience and they show it!  A rockband transforms a audience to fans
  • 9. [THERE IS ONLY INDIVIDUALS OUT THERE AND IT IS YOUR JOB TO ATTRACT YOUR OWN AUDIENCE! ]
  • 11. Avicii  Artists and DJ:s build strong relations to its audience  Artists and DJ:s transforms creates fans out of its audience  Artists and DJ:s are everywhere where their fans are. (Social media, own channels on Youtube, Soundcloud etc)  Artists and DJ:s makes fans love them and shout is out to the world. (Brandbuilders, brandsoldiers....)
  • 12. [YOUR COMPANY MUST MAINTAIN AND ENTERTAIN YOUR DESERVED AUDIENCE!]
  • 14. Merchandise  OF COURSE IT`S ALL ABOUT BUSINESS!  IN FACT – IT`S ALL ABOUT CONVERSION!  AT THE END OF THE DAY – MONEY TALKS!
  • 15. [YOUR COMPANY SHOULD ACT AND DO BUSINESS AS A ROCKBAND! ]
  • 16. [?] Is there really B-to-B Companies out there who really is doing business like this? And if so, how do they present themselves on the web?
  • 19. ROCKSTARS B2B Company For small Business – AMEX OPEN FORUM
  • 21. Still wondering how you boost your site for optimal conversion? Watch this site and place your logo at the top! It rocks – for sure! http://iconapop.com/

Editor's Notes

  1. Jag är här idag för att berätta hur ni ska bygga era sajter för att de ska konvertera så in i h........ Men innan jag berättar det! (Handuppräckning....)Hur många av er här inne sitter och funderar på hur ni ska bygga ert varumärke?Hur många funderar på segmenteringsfrågor? Hur många av er sitter och fnular på vilka målgrupper ni ska "flirta med"? Hur många av er funderar nya coola budskap som ska trumpetas ut mot de här målgrupperna?