Engineers Week event organiser meet up
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This document outlines an agenda and resources for Engineers Week, an annual celebration of engineering. It provides an overview of the event's goals of raising awareness of engineering as an exciting career. Survey results found that both students and teachers found past Engineers Week events informative. The 2015 theme will focus on engineering's positive impacts and its diversity. Companies and individual engineers are encouraged to get involved by hosting or assisting with events. Resources and tips are provided to help with planning, communications, and evaluating events.
Engineers Week event organiser meet up
- 1. STEPS team: Sylvia Leatham Marketing team: Kelley Cousins
- 2. AGENDA Overview what/why, stats, support & resources PR overview 2014 case studies Q&A Communication & event planning tips Networking
- 3. WHAT IS ENGINEERS WEEK? Annual celebration of engineering Aims celebrate & raise awareness of the engineering profession grow awareness of engineers in the community showcase engineering as exciting & diverse career for students Target audiences students (primary, second level & third level) teachers, parents, guidance counsellors general public
- 4. WHY GET INVOLVED? Companies & third-level institutes - Enhance reputation - Support CSR Volunteer engineers - Communication skills - CPD credits Outreach & government - Boost image of engineers - Invest in future pipeline
- 6. SURVEY RESULTS Teacher Survey Do you feel your students were more informed about science, engineering or maths after Engineers Week? 100% said Yes. Huge learning for all. Organisation and delivery just excellent. Students loved it and I believe the seeds of future engineers/scientists are sown at these events. Teacher comment Student survey primary Did you enjoy this event? 99% said Yes Did you learn anything new today? 92% said Yes Student survey second-level Very interesting and informative; the speaker was brilliant. Student comment
- 7. 2015 THEME Engineering impacts all our lives - showcase positive impact of engineering on your community. Diversity of discipline / people Engineering as a career open & accessible to all interested students.
- 8. HOW TO GET INVOLVED Companies / outreach Individual engineers Host an event, e.g. Company tour / exhibition / treasure hunt Workshop / group activity / quiz Engineer talks Activities for adults / parent & child? Take part / help run events Upload your event to engineersweek.ie Coordinate school/library visits Visit local schools or libraries Tweet your activity - #engweek15 Tweet your activity - #engweek15 or #engineeringselfie Take photos / video get permission first Evaluate your event
- 9. AVAILABLE RESOURCES WWW.ENGINEERSWEEK.IE Activity resources - workshop ideas, quizzes & trails, presentations Event resources posters, certs, stickers, evaluation forms, photo consent forms, press release template Event advertising - links with schools nationwide & other audiences Merchandise - ** List your event/activity by 19th January ** - & prizes Event advice & support - event planning guide, communications tips National media campaign
- 10. SCHOOL VISITS Visit schools you already have links with (but let us know) OR Check out listings on engineersweek.ie Search list of requests from teachers Contact school direct to make arrangements (let us know when set up) Use volunteer resources on steps.ie/volunteer
- 11. PR OVERVIEW Key messages for media Primary message: Choose engineering! It is a career that offers excitement, success, flexibility, diversity, travel Secondary messages: Skills shortage i.e. lots of employment opportunities Need for more women in engineering
- 12. PR OVERVIEW Communications Mix: Sate of Ireland report Online survey Support events Media relations Advertising Social media
- 13. PR OVERVIEW How you can help Stay in touch Keep us in mind Think media Profiling opportunities Event opportunities #engweek15 #engineeringselfie
- 14. CASE STUDIES IBM- Frances Humphreys Abbott Sin辿ad Hickey South Dublin County Council Caitr鱈ona Lambert National Transport Authority (preview) Claire Cummins
- 15. EVENT PLANNING TIPS Plan ahead Recruit key personnel Decide target audience & plan appropriately Plan logistics Read Child Protection policy on steps.ie Anticipate challenges; double-check details Take care of volunteers
- 16. COMMUNICATION TIPS Invite questions Ask questions Be jargon-free Tell a story/make it personal Relate topic to the real world Use visuals or metaphors Dress casually if possible Be yourself Enjoy!
Editor's Notes
- #15: Keep questions til the end of all case studies. 20 mins set aside.