English Biscuit Manufacturers Key Accounts
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This document summarizes the 2nd quarter report for a key accounts executive. It provides sales data for various accounts including Bismillah, CSD, Hyper, Metro, and USC across October, November and December. Some key points are that sales decreased in December for Bismillah due to profit ratios, sales increased continuously for CSD after activating a new location, sales decreased in December for Hyper due to inventory counting, and Metro requires more focus for consistent sales. Overall, total sales for the 2nd quarter and 1st half exceeded targets by 50% and 36% respectively.
English Biscuit Manufacturers Key Accounts
- 1. 2nd QUARTER REPORT By: Saad Munami Key Accounts Executive
- 2. Free of Cost Branding at Dewan-Khaas USC Activate 2 Zones of USC KHI North & HYD Trial Generation of Chocolicious at CSD & Hyperstar Wipe out Competitors From Railway Activate CSD Malir Cantt Start working on New accounts like Airport, Daewoo Set Fast and Consistent Growing Trend for Key Accounts
- 5. 0 200 400 600 800 1000 1200 1400 1600 October November December 1385 1490 965 In MC Bismillah Sales decrease in December due to profit percentage ratio of distributor
- 6. Before After
- 7. 0 100 200 300 400 October November December 249 330 367 In MC CSD Sales increasing continuously in CSD after activation of CSD Malir
- 9. 750 800 850 900 950 October November December 877 929 821 In MC Hyper Growth in November but sales decrease in december due to Quarterly inventory counting
- 11. 0 500 1000 1500 2000 October November December 1851 946 1776 In MC Metro Metro Require more focus for consistency in sales
- 12. Before After
- 13. INFERENCES
- 14. Customer YTD SPLY Growth Bismillah & Company 4963 - CSD KHI 1735 898 93% Hyper KHI 5084 3105 64% Metro KHI 8455 3909 116% USC KHI 431 145 197% Total 20668 8057 157%
- 16. IN MC
- 17. 2nd Quarter Target Achievement Growth TOTAL 8233 12319 50% 1st Half Target Achievement Growth TOTAL 15199 20668 36%