This document discusses the history and operations of two Chinese medical halls: Cheng Woh Medical Hall and Keen Hing Medical Hall. It provides background on traditional Chinese medicine and its founder Shen Nung. Both medical halls were established in the mid-20th century and are now run by subsequent generations. The document compares their products, locations, workers, target markets, and strategies for competing with other local halls. It analyzes similarities and differences between the two businesses and provides recommendations for improvements.
5. TRADITIONAL CHINESE MEDICINE HALL
Provide one stop
traditional chinese
medical treatment
Chinese Physician Chinese Medical Counter
Provide herbsIdentify patient’s medical
condition
6. MODERN CHINESE MEDICAL HALL
Provide medical
treatment
Selling herbal soup sachets ,
desserts and teas
Selling western medicine
and miscellaneous goods
9. HISTORY
The Beginning
Market needs, lack of medical center,
job that mostly chinese do.
The Original Shop
The current shop is just diagonal from
the original shop which was destroyed
during WWII.
10. BRIEF DESCRIPTION
Founder
Lee Pak Fong
Opened in
1933 1988 (move after WWII)
Now Running
4th generation Lee Xi Wen
164B-C, Lebuh Campbell, 10100, Pulau Pinang,
Pulau Pinang, 10200, Malaysia
12. HISTORY
The Beginning
His father started this business due to a
strong interest in chinese medicine.
The Original Shop
The shop was originally run with his two
brothers. Due to some conflict, the
owner started his current shop which is
located just opposite the street.
13. BRIEF DESCRIPTION
Founder
Liew Xin
Opened in
1965
Now Running
2th generation: Keen Hing
Jalan Petaling City Centre, 50000 Kuala Lumpur, Wilayah
Persekutuan Kuala Lumpur, Malaysia
15. All competitors located at the same street
[ Lebuh Campbell ]
Poh Aun Tong
Hai O Enterprise
Berhad
Eu Yan Sang
International Ltd.
COMPETITORS
OF CHENG WOH MEDICAL HALL
16. COMPETITOR #1 POH AUN TONG
Established
1965
Products:
Herbs & Services
Source:
Local & Overseas
17. COMPETITOR #2 HAI O ENTERPRISE
Established
1975
Products:
Medicines, Teas, Wines
Source :
Manufacturer
18. COMPETITOR #3 EU YAN SANG
Established
1885
Products:
Herbs, Medicines, Food, Supplements.
Source:
Manufacturer
19. COMPETITORS
OF KEEN HING ENTERPRISE
Kien Fatt
Medical Store
Yong Fong
Thai Sdn.Bhd.
Located at the busy walkway of Petaling Street
These shop were very closed to each other.
20. COMPETITOR #1KIEN FATT MEDICAL STORE
Established
1967
Category:
Traditional Chinese Pharmacy
Newly Renovated
21. COMPETITOR #2 YONG FONG THAI
Established
1975
Category:
Traditional Healthcare Therapy
Newly Renovated