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CHINESE
MEDICAL HALL
HISTORY OF TRADES
CHINESE MEDICAL HALL
Who’s the creator of
Chinese Medicine ?
Shen Nung
Name
Achievement
Harvested and codified wild herbal
medicine
THE FATHER OF
CHINESE MEDICINE
Occupation
Chinese Emperor
TRADITIONAL CHINESE MEDICINE HALL
Provide one stop
traditional chinese
medical treatment
Chinese Physician Chinese Medical Counter
Provide herbsIdentify patient’s medical
condition
MODERN CHINESE MEDICAL HALL
Provide medical
treatment
Selling herbal soup sachets ,
desserts and teas
Selling western medicine
and miscellaneous goods
DESCRIPTION
OF BUSINESSES
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HISTORY
The Beginning
Market needs, lack of medical center,
job that mostly chinese do.
The Original Shop
The current shop is just diagonal from
the original shop which was destroyed
during WWII.
BRIEF DESCRIPTION
Founder
Lee Pak Fong
Opened in
1933 1988 (move after WWII)
Now Running
4th generation Lee Xi Wen
164B-C, Lebuh Campbell, 10100, Pulau Pinang,
Pulau Pinang, 10200, Malaysia
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HISTORY
The Beginning
His father started this business due to a
strong interest in chinese medicine.
The Original Shop
The shop was originally run with his two
brothers. Due to some conflict, the
owner started his current shop which is
located just opposite the street.
BRIEF DESCRIPTION
Founder
Liew Xin
Opened in
1965
Now Running
2th generation: Keen Hing
Jalan Petaling City Centre, 50000 Kuala Lumpur, Wilayah
Persekutuan Kuala Lumpur, Malaysia
COMPARATIVE
ANALYSIS
All competitors located at the same street
[ Lebuh Campbell ]
Poh Aun Tong
Hai O Enterprise
Berhad
Eu Yan Sang
International Ltd.
COMPETITORS
OF CHENG WOH MEDICAL HALL
COMPETITOR #1 POH AUN TONG
Established
1965
Products:
Herbs & Services
Source:
Local & Overseas
COMPETITOR #2 HAI O ENTERPRISE
Established
1975
Products:
Medicines, Teas, Wines
Source :
Manufacturer
COMPETITOR #3 EU YAN SANG
Established
1885
Products:
Herbs, Medicines, Food, Supplements.
Source:
Manufacturer
COMPETITORS
OF KEEN HING ENTERPRISE
Kien Fatt
Medical Store
Yong Fong
Thai Sdn.Bhd.
Located at the busy walkway of Petaling Street
These shop were very closed to each other.
COMPETITOR #1KIEN FATT MEDICAL STORE
Established
1967
Category:
Traditional Chinese Pharmacy
Newly Renovated
COMPETITOR #2 YONG FONG THAI
Established
1975
Category:
Traditional Healthcare Therapy
Newly Renovated
COMPETITION STRATEGY #1 PRICING
COMPETITION STRATEGY #2 ADVERTISING
COMPETITION STRATEGY #3 SIGNATURE PRODUCT
COMPETITION STRATEGY #4 QUALITY OF SERVICES
OBSTACLES FACED BY NEW BUSINESS
Large Capital
Professional
Knowledge Reputation
SIMILARITIES
Main
Products
Current
Branches
Atmosphere
DIFFERENCE #1
History
DIFFERENCE #2
Location
DIFFERENCE #3
Workers
DIFFERENCE #4
Future plan
DIFFERENCE #5
Target Market
DIFFERENCE #6
Media
DIFFERENCE #7
Combating Competition
DIFFERENCE #8
Reason Of Starting The Business
DIFFERENCE #9
Product Source
DIFFERENCE #10
Annual Revenue
RECOMMENDATIONS
Limited choices of
products.
CHENG WOH MEDICAL HALL
Stagnant expansion of
branches
Sell various
products Expansion
KEEN HING MEDICAL HALL
Limited services
Weak
Advertising
Product sources
from China
Provide medical
consultation
Advertise Get local products

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