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Enterprenureship guideline.pptx

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Md. Alamgir Hossain
Md. Alamgir Hossain

This document summarizes the sales operations of a Bangladeshi furniture company called PFIL. It divides PFIL's sales operations into three major segments: 1) Retail Sales, which contributes 40% of total business from 14 company-owned outlets serving individual and some small corporate customers. 2) Corporate Sales, which contributes 39% of business by serving large corporate customers. 3) Trade Marketing & Sales, which contributes 21% of business by selling to distributors. The retail sales segment is the largest source of cash flow and helps run the business operations.

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Enterprenurship Overview 1
5 Years trend of PFIL (Amount in Lakh) 2 2016 2017 2018 2019 2020 (Tentative) 14159 17236 21448 20296 13564 Note: 1. We started a Change Management process from 2018 which impacted a little in overall sales of 2019. 2. Unavoidable Impact of Pandemic situation & overall economic condition.
Sales Operation. Segments of Sales Operation according to market nature & Contribution of different segments. 3 There was a big giant who explored the furniture market in Bangladesh. We started to capture market share following their footprint. After a journey we have reached a significant position in Bangladesh Furniture Market. A certain level Quality Product, Quality Service & Quality Sales Team have brought the Company at current stage. Buying capacity of Urban, Semi urban and Rural customers are not same, similarly choice and tradition are also different for different type of customers. By the side of Individual customers there are many Organizational customers. In-order to capitalize maximum area we are operating our Sales Operation dividing into three major segments; i) Retail Sales, ii) Corporate Sales & iii) Trade Marketing & Sales (TMnS). Retail 40% Corporate 39% Trade Marketing 21% Business Contribution % Retail Corporate Trade Marketing
Sl. Contents 01 5 Years trend 02 Sales Operation . Segments of Sales Operation according to market nature & Contribution of different segments. 03 Characteristics of different market in Bangladesh. 04 Our strength, weakness, opportunities, threats. 4
Sales Operation of PFIL. Segments of Sales Operation according to market nature & Contribution of different segments. 5 Retail Sales: There are 14 Outlets throughout the country (5 Nos out of Dhaka city & 9 Nos with in Dhaka City) in our own management. We are showcasing our products through these outlets. Individual customers as well as Organizational Customers are also welcomed there for product demonstration. This segment we are calling the Retail Sales. From this segment mostly we are serving individual customers except some small corporate houses. Revenue contribution of this segment is +40% on total business. This is a cash cow segment because its cash flow is very good. So, Retail Sales helps us to run the business. Outlets are operated almost every day except Two Eid and National Days. Outlets in own Management: i) Monipuripara, ii) Panthapath, iii) Tejgaon, iv) Mirpur, v) Mirpur Zoo-Road, vi) Uttara, vii) Moghbazar, viii) Rampura, ix) Boshila x) Savar, xi) Chittagong, xii) Khulna, xiii) Sylhet & xiv) Chowmuhani

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Enterprenureship guideline.pptx

  • 2. 5 Years trend of PFIL (Amount in Lakh) 2 2016 2017 2018 2019 2020 (Tentative) 14159 17236 21448 20296 13564 Note: 1. We started a Change Management process from 2018 which impacted a little in overall sales of 2019. 2. Unavoidable Impact of Pandemic situation & overall economic condition.
  • 3. Sales Operation. Segments of Sales Operation according to market nature & Contribution of different segments. 3 There was a big giant who explored the furniture market in Bangladesh. We started to capture market share following their footprint. After a journey we have reached a significant position in Bangladesh Furniture Market. A certain level Quality Product, Quality Service & Quality Sales Team have brought the Company at current stage. Buying capacity of Urban, Semi urban and Rural customers are not same, similarly choice and tradition are also different for different type of customers. By the side of Individual customers there are many Organizational customers. In-order to capitalize maximum area we are operating our Sales Operation dividing into three major segments; i) Retail Sales, ii) Corporate Sales & iii) Trade Marketing & Sales (TMnS). Retail 40% Corporate 39% Trade Marketing 21% Business Contribution % Retail Corporate Trade Marketing
  • 4. Sl. Contents 01 5 Years trend 02 Sales Operation . Segments of Sales Operation according to market nature & Contribution of different segments. 03 Characteristics of different market in Bangladesh. 04 Our strength, weakness, opportunities, threats. 4
  • 5. Sales Operation of PFIL. Segments of Sales Operation according to market nature & Contribution of different segments. 5 Retail Sales: There are 14 Outlets throughout the country (5 Nos out of Dhaka city & 9 Nos with in Dhaka City) in our own management. We are showcasing our products through these outlets. Individual customers as well as Organizational Customers are also welcomed there for product demonstration. This segment we are calling the Retail Sales. From this segment mostly we are serving individual customers except some small corporate houses. Revenue contribution of this segment is +40% on total business. This is a cash cow segment because its cash flow is very good. So, Retail Sales helps us to run the business. Outlets are operated almost every day except Two Eid and National Days. Outlets in own Management: i) Monipuripara, ii) Panthapath, iii) Tejgaon, iv) Mirpur, v) Mirpur Zoo-Road, vi) Uttara, vii) Moghbazar, viii) Rampura, ix) Boshila x) Savar, xi) Chittagong, xii) Khulna, xiii) Sylhet & xiv) Chowmuhani