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Selling the Case for
Accelerating Business Performance
with Enterprise Collaboration and 2.0
Technologies


@Oliver marks: olivermarks.com
Enterprise Advocates: http://
  blog.enterpriseadvocates.com/
ZDNet Collaboration: blogs.zdnet.com/collaboration

www.enterprise2strategy.com
Level Playing Fields
100 Years of History
Coming Of Age Fashions
Life In The Trenches
Fit Is Usually An Issue
An Enterprise 2.0 Strategic Journey: 
                                 from Incep:on to Launch

                                       The Big Idea

Designing the Execu:ve Pitch                          Execu:on Planning

   Realis'c Business Value Proposi'ons               Requirements Gathering
   Whats In It For Me?                            Scoping Out Vendor Op'ons
   Poli'cs & Culture                                  Pragma'c Planning
   Requirements Gathering
                                                         Understanding Scale
   Contextual Framing
   Governance, Risk Mgmt, Compliance
   Legal                                                 Develop and Deploy
   Scoping Out Vendor Op'ons
   Making the Transi'on: Switch Costs
   Expect The Unexpected
                                                          Launch
GeCng Execu:ves on Board
                                                          Requirements Gathering
   Requirements Gathering                               Launch Strategy
   Elements of a winning proposal to               Going Live
    management                                            Driving Adop'on
   The Pitch
Dont Shoot
Switch Costs
Always focus on
Discussion




@Oliver marks: www.olivermarks.com
Enterprise Advocates: http://blog.enterpriseadvocates.com/
ZDNet Collaboration: blogs.zdnet.com/collaboration
www.enterprise2strategy.com

More Related Content

Enterprise 2.0 SUMMIT - Internal Value Propositoins for Uptake

  • 1. Selling the Case for Accelerating Business Performance with Enterprise Collaboration and 2.0 Technologies @Oliver marks: olivermarks.com Enterprise Advocates: http:// blog.enterpriseadvocates.com/ ZDNet Collaboration: blogs.zdnet.com/collaboration www.enterprise2strategy.com
  • 3. 100 Years of History
  • 4. Coming Of Age Fashions
  • 5. Life In The Trenches
  • 6. Fit Is Usually An Issue
  • 7. An Enterprise 2.0 Strategic Journey: from Incep:on to Launch The Big Idea Designing the Execu:ve Pitch Execu:on Planning Realis'c Business Value Proposi'ons Requirements Gathering Whats In It For Me? Scoping Out Vendor Op'ons Poli'cs & Culture Pragma'c Planning Requirements Gathering Understanding Scale Contextual Framing Governance, Risk Mgmt, Compliance Legal Develop and Deploy Scoping Out Vendor Op'ons Making the Transi'on: Switch Costs Expect The Unexpected Launch GeCng Execu:ves on Board Requirements Gathering Requirements Gathering Launch Strategy Elements of a winning proposal to Going Live management Driving Adop'on The Pitch
  • 11. Discussion @Oliver marks: www.olivermarks.com Enterprise Advocates: http://blog.enterpriseadvocates.com/ ZDNet Collaboration: blogs.zdnet.com/collaboration www.enterprise2strategy.com