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Nicky Hayward-Wright
Social
Enterprise
(cc) GS1 Australia
4
Adapted from Content + Conversation, Susan Gautsch, Pepperdine University, Graziadio School of Business and Management. Used with Permission
Building Community
Collaborating
Creating
Conversing
Sharing
Participating
Recognising
Spectating
Inactive
Value
Thought provoking
Innovative
Relevant
Informative
Interesting
Bits and Bytes
Adapted from How warmly are you engaged on Yammer , Susan Gautsch, Pepperdine University, Graziadio School of Business and Management.
Used with permission.
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The S.O.C.I.A.L. Framework of ESN use Cases 息 Riemer & Ritcher, 2012 http://ses.library.usyd.edu.au/handle/2123/8845
Nicky Hayward-Wright
Senior Advisor, Knowledge Management
GS1 Australia
M: + 61 417 404 427
E: Nicky.Hayward-Wright@gs1au.org
Twitter: NickyHW
Storify: NickyHW
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Editor's Notes

  • #3: A Social Enterprise isa vibrant high communication, high collaboration enterprise that uses social tools to accelerate business via connection and collaboration (1). This fits well with the notion of the Digital Workplace which represents a shift from a technology-centric and product-oriented approach to supporting information and knowledge workers to a people-centric and service-oriented approach (2).Its primary purpose is to use social interaction to support valuable business outcomes and get work done.1. Forbes 16 Sept 2012 http://www.forbes.com/sites/christinecomaford/2012/06/19/if-you-are-not-social-you-will-shrink-10-steps-to-becoming-a-social-business/2. Oscar berg http://www.thecontenteconomy.com/2012/09/the-digital-workplace-concretized.html)3. http://www.jarche.com/2013/05/social-tools-or-tools-that-are-social/ Collaborative tools + cooperative connectionsEnterprise social networkingfocuses on the use of onlinesocial networksorsocial relationsamong people who share business interests and/or activities. Wikipedia
  • #4: The social enterprise is very much about purpose - the purpose of relationships (collaboration) and execution. Defining the purpose of your social enterprise transformation is a crucial step in accelerating adoption which is closely aligned with your core cultural attributes.Strategic intent: Make GS1 Australia an innovative, knowledge enabled learning organisation, which values information as an organisational asset 5th element high performance workplace."Making the Business Case for Enterprise Social Networks" (Altimeter, 2012)1) Encouraging sharing create dialog, Senior staff engaging more directly with employees listening and responding reduces power distance to leaders2) (capture knowledge) Enabling knowledge flows 3) Enabling action4) Empowering employees
  • #5: people & content connecting through conversation to give contextMeaning (business value)Empower peopleEncourage sharingMobilise knowledgeEnable actionReframe as a community
  • #6: To understand an ecosystem of community as a ECKMMove from information consumers, to contributors and collaboratorsMove participation from Passive to activeMove content from being interesting to relevant then to of valueYour role as a community memberWhat type of member that I want to be
  • #7: Role of community knowledge manager:governanceGroup managementTraffic directorFacilitating & weaving helping members to help each other solve day to day issuesKnowledge Stewarding, including content curation: Organising, managing and stewarding a body of knowledge from which members can draw uponInnovation: Facilitating the creation of breakthrough ideas, knowledge and practicesKey drivers at GS1Enterprise Network Lead & Community Manager (a herder)Executive sponsorshipsParticularly important as they help to get senior people on board and involved, talk about benefits and opportunities and act as role models Senior managers help and defining business/department needs important to note different cultures in each department and teamOther Key roles include Technical infrastructure support for system integrationsNetwork administratorsHR Lead support on employee issues and often is custodian of policies Yammer Champions
  • #8: S socialising = praising,O organising = work coordination and meeting organising project, BAU activities, minutes, C crowd sourcing = problem solving, idea generationI information sharing = document collaboration, links to useful resources, storage & acces to documentsA awareness creation = status updates (what Im working, wherabouts, activity udpates), event notificationL Learning & Linkages = discussion & opinion, making connections, learning about others, building common groupS.O.C.I.A.L. sincere, open, collaborative, interested, authentic and likeable