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Entertainment

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akanshasharma1989

Group 7 is presenting a proposal for MovieMagic, an upscale movie theatre. The core service is providing good visual and sound quality movies in a comfortable seating capacity theatre. Augmented services include amenities for disabled customers, a bar, service at seats, and online/home delivery of tickets. The target market is the higher end market in South Delhi. Promotion strategies include English newspapers, online booking sites, YouTube, the theatre's website, and gift cards.

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PRESENTED BY GROUP 7
Entertainment
PRODUCT-MOVIEMAGIC Core service: Upscale movie theatre Seating capacity- Expected service: Good visual and sound quality, comfortable seats, Eatables, parking facility Augmented service: Disable Friendly-Audio aid, subtitles, special parking facility, detachable seats, ramps, special ticket window Bar facility Service at seat Online ticket booking Home delivery of tickets Outsourcing of eatables:Dominos,Subway,ccd, Baskinrobbins
Building customer Loyalty Behavior of Staff members Loyalty cards in future Suggestion card on each seat
PRICE Premium pricing Approach: Since our target market is higher end of the market. Price: Rs. 300 per ticket PLACE Posh Area-South Delhi
PROMOTION English Newspapers Book my show You tube Website Gift cards Corporate Bulk Tickets
PROCESS:BLUEPRINT
PEOPLE Staff characteristics: Courteous Friendly Happy to serve attitude Good communication skills Training on how to handle customers and how to deal with contingencies.
PHYSICAL EVIDENCE Seating Arrangement: Leather seats (fully reclining ) Trained Staff members Food and beverages Information on website

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Entertainment

  • 1. PRESENTED BY GROUP 7
  • 3. PRODUCT-MOVIEMAGIC Core service: Upscale movie theatre Seating capacity- Expected service: Good visual and sound quality, comfortable seats, Eatables, parking facility Augmented service: Disable Friendly-Audio aid, subtitles, special parking facility, detachable seats, ramps, special ticket window Bar facility Service at seat Online ticket booking Home delivery of tickets Outsourcing of eatables:Dominos,Subway,ccd, Baskinrobbins
  • 4. Building customer Loyalty Behavior of Staff members Loyalty cards in future Suggestion card on each seat
  • 5. PRICE Premium pricing Approach: Since our target market is higher end of the market. Price: Rs. 300 per ticket PLACE Posh Area-South Delhi
  • 6. PROMOTION English Newspapers Book my show You tube Website Gift cards Corporate Bulk Tickets
  • 8. PEOPLE Staff characteristics: Courteous Friendly Happy to serve attitude Good communication skills Training on how to handle customers and how to deal with contingencies.
  • 9. PHYSICAL EVIDENCE Seating Arrangement: Leather seats (fully reclining ) Trained Staff members Food and beverages Information on website