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Joydip Sur

Strategic Business Solutions provides brand management consulting services. Their vision is to be one of the top ten brands in their field in India within five years. Their mission is to provide expertise, knowledge, and experience to help start-ups and turnaround businesses. They aim to deliver high-quality work and meet timelines. Their leadership style is consultative and metrics-driven. Their compensation model involves the client paying 50% of fees monthly and the company receiving 50% of quarterly profits. They consist of experienced professionals who can solve a variety of business problems for clients at lower costs than large firms.

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Strategic Business Solutions
Vision: To be perceived as one of ten brands in brand management consulting, in India, in the next 5 years Mission: To be committed & dedicated in our focus in providing our expertise, knowledge, capabilities, competencies & experience for the start-up/turnaround of our clients business Our Credo: An impeccable integrity, a solid DNA with irrefutable backgrounds. Our belief that we will deliver beyond given benchmarks, within mutually agreed timelines Leadership style: Achieve brand leadership through a consultative engagement with stakeholders, based on a metrics driven, PERT CHART based approach. Approachable yet firm. Hence it would be a transactional leadership model Remunerative structure: Ownership of the brand at a shared cost. Our model is based on a 50:50 structure. While 50% is a fee to be paid each month by our client, the other 50% being a per cent share of the profits, shared on a quarterly basis. Who are we: We are a bunch of to-do young firebrand minds with gravitas & a can-do approach towards life, having represented the best of blue chips in our domains Why us: Because just as we have cracked problems for our clients in the past, we shall do likewise for you at perhaps 1/10th the cost of a Mckenzie or an Ernst & Young but generating the same benefits & enhancing enterprise value and creating net worth over time What can we do for you: Depending on what your problem is, we will solve your problem, department wise as well as at the organisational level, whether it is an HRD issue or a vendor development issue or a quality issue or a F & B issue or a brand identity issue or a profit issue, the focus being on providing tangible benefits & a turnaround of fortunes, based on a refurbished/new brand identity
STRATEGIC BUSINESS SOLUTIONS BRAND DEVELOPMENT(incl digital strategy) REVENUE GROWTH STRATEGY OPERATIONAL EFFICIENCY SUPPLY CHAIN MANAGEMENT VENDOR MANAGEMENT QUALITY IMPROVEMENT MANPOWER PLANNING ORGANIZATIONAL EFFECTIVENESS EVENT MANAGEMENT(incl event properties & CSR)
How do consumers think?How do we build brands? THE ENTHUSE WAY
Which consumer segment is most important to us and why? How do we, as a company adapt to changing consumer behaviour? What creative stimulus is likely to induce an initial trial purchase? Where, when, why, how & which consumers most receptive to a repeat purchase decision? How do we translate the creative stimulus into volume growth & higher market share & higher margins? Explore options of setting up trade barriers wherever possible(incl CSR) THE ENTHUSE WAY
STRATEGIC PLANNING TOOLS
Business Focus / Problem Identification High Value Ideas Strategic Response Creative Stimulus (positioning) (proposition) Transaction Analysis / Channel Planning Activation Growth Grid Master mind Path2P urchase Radar whos most important to us & why? sources of future business growth (occasions / consumers) Brainstorm amongst us to focus on the right consumer attitude through the right research methodology how & when do people make choices? Transaction analysis / purchase funnel to spot moments of consumer acquisition & loss strategic options / market map expressed as consumer talk Periodic swot Business intelligence Marry stimuli to changed consum er behavio ur Plug the gaps in the percept ual map Create the value propositi on For Path2P urchase where, when why, how & what are they most receptive to? marry P2P and RX to allocate channel investment (paid for, free, owned, user- generated) Make the purchase decision a palatable one by approaching through the right channels of communicatio n (quant - MAP / romi) Encounters Decoder Creative ID using the idea, what can we do? channel selection strategy (right 36) based on consumer benefit / response (RX) & then generate creative tactics directed by HVI (explore emotional link with B.I.) (quant - MAP / romi) 10 routes for better discussion of creative work HVI summary precise definition of HVI & its execution - the logline Change Agent Response RX Satellites Basic Instinct Archetypes Slip-stream how do we adapt to changing consumer behaviour? Lateral thinking Proactive Robust mindsets 7 roles for communications geared to provoke the right consumer response what idea might encourage that initial purchase decision? define / map core values of brand, category, future as also explore into alternative brand platforms explore 16 emotional consumer motivations explore 12 DNA character types and relate to brand change, rescue, movement Intro Logic Link what idea might attune our product to satisfy that desire of the consumer? 9 creative ways to talk about brand credentials comparatively and then generate differentiating tactical ideas in the short term & strategic thoughts for the medium term HVI summary organizes input from previous tools to ladder up to a HVI
LEADERSHIP
Joydiip D Soor Joydiip is privileged enough to have widened his perspectives of management by acquiring a plum management degree from one of Indias top ten management institute, the International Management Institute, based in New Delhi, an affiliate of IMD Lausanne, Switzerland. He has been handpicked by as many as four celebrated Chairmen in his life, that of Ajit Baburao Kerkar(of Taj),Manohar Rajaram Chabbria(of Dunlop,Shaw Wallace & Jumbo),Vineet Jain(of Times of India) and R K Swamy(of RK Swamy BBDO). A marketing maven, he has relished working as a Brand Custodian at the senior management levels, managing beer brands for Shaw Wallace, tyres for Dunlop India, Tata brand for Tata Sons Ltd, hospitality marketing for the iconic Taj group of hotels, radio & events for The Times of India, tea for J V Gokal, advertising for RK Swamy BBDO, packaging for Guardian Plasticote & logistics for Balmer Lawrie amongst others. An acclaimed Numerologist, Joydiip is CEO & Managing Partner with Enthuse.

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Enthuse__2016

  • 2. Vision: To be perceived as one of ten brands in brand management consulting, in India, in the next 5 years Mission: To be committed & dedicated in our focus in providing our expertise, knowledge, capabilities, competencies & experience for the start-up/turnaround of our clients business Our Credo: An impeccable integrity, a solid DNA with irrefutable backgrounds. Our belief that we will deliver beyond given benchmarks, within mutually agreed timelines Leadership style: Achieve brand leadership through a consultative engagement with stakeholders, based on a metrics driven, PERT CHART based approach. Approachable yet firm. Hence it would be a transactional leadership model Remunerative structure: Ownership of the brand at a shared cost. Our model is based on a 50:50 structure. While 50% is a fee to be paid each month by our client, the other 50% being a per cent share of the profits, shared on a quarterly basis. Who are we: We are a bunch of to-do young firebrand minds with gravitas & a can-do approach towards life, having represented the best of blue chips in our domains Why us: Because just as we have cracked problems for our clients in the past, we shall do likewise for you at perhaps 1/10th the cost of a Mckenzie or an Ernst & Young but generating the same benefits & enhancing enterprise value and creating net worth over time What can we do for you: Depending on what your problem is, we will solve your problem, department wise as well as at the organisational level, whether it is an HRD issue or a vendor development issue or a quality issue or a F & B issue or a brand identity issue or a profit issue, the focus being on providing tangible benefits & a turnaround of fortunes, based on a refurbished/new brand identity
  • 3. STRATEGIC BUSINESS SOLUTIONS BRAND DEVELOPMENT(incl digital strategy) REVENUE GROWTH STRATEGY OPERATIONAL EFFICIENCY SUPPLY CHAIN MANAGEMENT VENDOR MANAGEMENT QUALITY IMPROVEMENT MANPOWER PLANNING ORGANIZATIONAL EFFECTIVENESS EVENT MANAGEMENT(incl event properties & CSR)
  • 4. How do consumers think?How do we build brands? THE ENTHUSE WAY
  • 5. Which consumer segment is most important to us and why? How do we, as a company adapt to changing consumer behaviour? What creative stimulus is likely to induce an initial trial purchase? Where, when, why, how & which consumers most receptive to a repeat purchase decision? How do we translate the creative stimulus into volume growth & higher market share & higher margins? Explore options of setting up trade barriers wherever possible(incl CSR) THE ENTHUSE WAY
  • 7. Business Focus / Problem Identification High Value Ideas Strategic Response Creative Stimulus (positioning) (proposition) Transaction Analysis / Channel Planning Activation Growth Grid Master mind Path2P urchase Radar whos most important to us & why? sources of future business growth (occasions / consumers) Brainstorm amongst us to focus on the right consumer attitude through the right research methodology how & when do people make choices? Transaction analysis / purchase funnel to spot moments of consumer acquisition & loss strategic options / market map expressed as consumer talk Periodic swot Business intelligence Marry stimuli to changed consum er behavio ur Plug the gaps in the percept ual map Create the value propositi on For Path2P urchase where, when why, how & what are they most receptive to? marry P2P and RX to allocate channel investment (paid for, free, owned, user- generated) Make the purchase decision a palatable one by approaching through the right channels of communicatio n (quant - MAP / romi) Encounters Decoder Creative ID using the idea, what can we do? channel selection strategy (right 36) based on consumer benefit / response (RX) & then generate creative tactics directed by HVI (explore emotional link with B.I.) (quant - MAP / romi) 10 routes for better discussion of creative work HVI summary precise definition of HVI & its execution - the logline Change Agent Response RX Satellites Basic Instinct Archetypes Slip-stream how do we adapt to changing consumer behaviour? Lateral thinking Proactive Robust mindsets 7 roles for communications geared to provoke the right consumer response what idea might encourage that initial purchase decision? define / map core values of brand, category, future as also explore into alternative brand platforms explore 16 emotional consumer motivations explore 12 DNA character types and relate to brand change, rescue, movement Intro Logic Link what idea might attune our product to satisfy that desire of the consumer? 9 creative ways to talk about brand credentials comparatively and then generate differentiating tactical ideas in the short term & strategic thoughts for the medium term HVI summary organizes input from previous tools to ladder up to a HVI
  • 9. Joydiip D Soor Joydiip is privileged enough to have widened his perspectives of management by acquiring a plum management degree from one of Indias top ten management institute, the International Management Institute, based in New Delhi, an affiliate of IMD Lausanne, Switzerland. He has been handpicked by as many as four celebrated Chairmen in his life, that of Ajit Baburao Kerkar(of Taj),Manohar Rajaram Chabbria(of Dunlop,Shaw Wallace & Jumbo),Vineet Jain(of Times of India) and R K Swamy(of RK Swamy BBDO). A marketing maven, he has relished working as a Brand Custodian at the senior management levels, managing beer brands for Shaw Wallace, tyres for Dunlop India, Tata brand for Tata Sons Ltd, hospitality marketing for the iconic Taj group of hotels, radio & events for The Times of India, tea for J V Gokal, advertising for RK Swamy BBDO, packaging for Guardian Plasticote & logistics for Balmer Lawrie amongst others. An acclaimed Numerologist, Joydiip is CEO & Managing Partner with Enthuse.
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