Entrepreneur1
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The document discusses the evolution and support of small entrepreneurship in India, focusing on rural crafting communities and initiatives that empower women through economic self-sufficiency and community ownership. It highlights successful models like SEWA and FabIndia, which blend social missions with profitability, while addressing challenges posed by globalization and market demands. Additionally, it emphasizes the impact of e-commerce and local materials in promoting unique crafts and sustainable practices in urban markets.
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Entrepreneur1
- 1. The New Entrepreneur Global trend in small entrepreneurship - An Insight and an Indian Perspective
- 2. Looking back in time
- 3. Crafting Communities in India Government drive to help rural crafting communities Establishing Institutions that will provide training and research Raise the industry standards of weavers all across India Knowledge gaps and growing industrialization
- 4. Rise in Demand of Handicraft High demand in over seas market, lucrative export business Disparity in pricing , machine made craft, middle men and other socio- cultural problems. Change in perception of the consumer and increase purchasing power Non-Govt. organizations facilitate and promote rural craft to urban communities
- 5. Co-operative movements and Organizations
- 6. DASTKAR - Mission,Vision Crafting communities take responsibility for their own design, production, accounting and marketing: Be free from dependency on moneylenders and middlemen. Work towards the removal of social prejudices (of gender, caste, religion and profession). Assist craftspeople to use their own skills: As a means of employment, income generation and economic self- suf鍖ciency. To break out of the vicious cycle of poverty. To improve other aspects of their lives such as education, health and nutrition. Provide space and a catalyst for womens empowerment through crafts. Improve the capacity of NGOs to support crafts people along these lines. 油油油 Contribute to the development of an Indian urban market for handicrafts through: The design, diversi鍖cation and production of competitive products. Good publicity for and display of crafts products in urban centers. Creating awareness of craft issues and skills in the media and in the Government. Participation in Craft and Development Forums. 油
- 8. SEWA SEWAs main goals are to organize women workers for full employment. Full employment means employment whereby workers obtain work security, income security, food security and social security (at least health care, child care and shelter). SEWA organizes women to ensure that every family obtains full employment. By self-reliance we mean that women should be autonomous and self-reliant, individually and collectively, both economically and in terms of their decision-making ability. SEWA is both an organisation and a movement.The SEWA movement is enhanced by its being a con鍖uence of three movements : the labour movement, the cooperative movement and the womens movement. But it is also a movement of self-employed workers : their own, home-grown movement with women as the leaders.Through their own movement women become strong and visible.Their tremendous economic and social contributions become recognised With globalization, liberalization and other economic changes, there are both new opportunities as well as threats to some traditional areas of employment.
- 9. FABINDIA - A Retail Success What is fascinating about Fabindias growth model,油is that it has pursued the con鍖icting goals of pro鍖tability and social mission together.True to its founding mission of creating sustainable employment for weavers and traditional handicraft artisans in rural India,William Bissell created a unique Community Owned Companies business model. It is the油 second big revolution in India after Amul. It empowered the suppliers, and enabled their growth, along with the growth of the company. In William Bissell words, If you do what you believe in, it de鍖nes you.
- 10. Nouveau Rich + IT Generation Past 20 yr have seen a rise of the middle class rich Information technology brings any information on your 鍖nger tips A visible urban design + art + fashion consciousness Travel, food, entertainment all see a homogeneity in metros and cities.
- 11. The Commerce revolution Trickling down of art, design and crafting sensibilities
- 12. Online markets make unique products personalized offerings Platforms for publicity Platforms to Sell Facebook, Google, Pintrest The Entrepreneur WHO WHAT Artist, Graphic artist, Crafter, Hobbyist WHERE E-commerce, Retail, Open markets HOW Close Ended Product Cycle small volumes small pro鍖t indigenous production
- 13. Seller - Mostly Woman Desire to create Move beyond 9-5 format of work, satisfaction in creation. Enterprising, Resourceful Merging hobbies + Skills and Commerce Exposure - Media,Travel Cosmopolitan Lifestyle WHO Identifying and riding on popular icons of art. Promoting uniqueness of craft and differentiating it with factory made product. Fusing art, craft, culture and commerce. WHAT
- 14. Close Ended Product Cycle Raw material from Local Market Small scale Indigenous Production Commercially viable and fast adapting products cost constrains leading to using waste as raw material HOW
- 15. Technology is free and on your 鍖nger tips Facebook Twitter Instagram Google+ Linkedin Flickr E- Commerce Platforms Etsy NOTHS Madeit Shopo Annika Itshandmade Craftsvilla Promotion Platforms GreenNGood Pintrest WHERE
- 16. Local Craft and street art used in contemporary objects
- 19. Intervention of art in everyday objects
- 20. Local art made utilitarian
- 21. Fusing self expression and commerce
- 22. cost constrains leading to using waste as raw material Close Ended Product Cycle
- 23. Urban hobbies 鍖nd a new platform NEW PRODUCT IDEAS
- 27. skills + markets = commerce
- 29. Enthucutlets A place you call home should be about you.We believe that art on your walls speaks of you & tastefully done home adds verve to your living space. At Enthucutlets, we want to recreate that little something that is personal - something in your kitchen that's handcrafted, a spread that re鍖ects your hue, a drape that is wrapped in warmth.We like useful to be beautiful & we like affordable to be personable.Youll 鍖nd seasons and festivities stitched into our products. Our products will help you reminisce, or remind your of all things handmade that has a unique story to tell. Handcrafted products Personalized Affordable and utilitarian Tapping on the current needs and trends
- 30. NO WASTE MODLE :What we use Repurposed Wood and MDF Factory surplus Fabric Banana 鍖bre Cardboard and paper Duct tape rolls Bamboo Glass and bottles Paper and plastic
- 31. Personal Artwork Interpretations on Products of Use
- 32. Home and Of鍖ce Organizers - Arisen from a personal need these pinboards are made of up-cycle wood and surplus fabric
- 33. Merging graphic +crafting sensibilities
- 34. SIRSI CHAPTER - CHETNA
- 35. Chetna - A Self Help Group Enthucutlets in collaboration with Chetna, works at designing and making handmade products for gifting and other personalized needs. By using locally sourced waste and industry surplus Enthucutlets have been able to generate income for many woman using their crafting skills and adapting it for products for an urban buyer.