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Entrepreneurship Simulation Game (CleanStart)

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Pourya Darnihamedani
Pourya Darnihamedani

Together with Avatech accelerator in Iran, we played a lovely simulation game developed by John Sterman, MIT professor of business dynamics.

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Entrepreneurship Game CleanStart Kaveh Yazdifard Pourya Darnihamedani 16 Jan 2018
www.jads.nl Agenda for the day • How to play the game? Instructions.. • Start the simulation! • 90 seconds pitch of the results per team • Your decisions (write them down) and their consequences • What are your take aways? [2]
www.jads.nl Introducing ourselves Pourya Darnihamedani • Postdoc researcher at Tilburg Uni and JADS (Netherlands) • Telegram: @leanbusiness [3] Kaveh Yazdi Fard • COO of Avatech Accelerator • Telegram: @productive
www.jads.nl Let’s get to know each other! • Your name • Your background • Why you are here/ your expectations of the game [4]
www.jads.nl Introducing the Game (1/2) • CleanStart Game was developed by MIT professor John Sterman • To improve the energy efficiency of commercial and industrial buildings • Product consists of sensors, controls and software that integrate into a building's existing HVAC, lighting and other systems to optimize energy efficiency • No customers yet; only $1M cash [5]
www.jads.nl Introducing the Game (2/2) • Two main competitors • A number of decisions per quarter • Initial product costs: $60 K • To win customers: 1) attractive product 2) hard-working salespersons [6]
www.jads.nl [7] Problem/solution fit Product/market fit Scaling Validate learning Experiments: pivots FOCUS: growth Experiments: optimization Problem/solution fit FOCUS OF THE GAME
www.jads.nl Access to Internet • Wifi: Guest • No password [8]
www.jads.nl How to find the game? [9]
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www.jads.nl Any questions so far? [19]
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www.jads.nl [32] Based on growth Based on actual numbers
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www.jads.nl NOW PLAY THE GAME!!
www.jads.nl Take aways • Take away 1 • Different problems in different stages • Cash flow first • Product quality and HR later • … and competition in later stages [37]
www.jads.nl Take aways • Take away 2 • Inter-connectedness [38]
www.jads.nl Dynamics of the system • Need for multi-tasking [39]
www.jads.nl Take aways • Take away 3 • Be open to adopt and learn new skills (be entrepreneurial when possible!) • Key metrics (financial statements, etc.) • New HR methods • Operations and R&D Collecting data on customers and competitors is costly and time- consuming [40]
www.jads.nl Take aways • Take away 4 • Entrepreneurship is all about decision making: • Constantly and in a noisy environment where the entrepreneur is overloaded with information • Decisions on what to do now (hiring, VC negotiations, growth rate) [41]
www.jads.nl What are YOUR take aways? [42]

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