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Table of contents
 Product description
 Brand name
 logo
 Market research
 Market and competitors analysis
 Target
 Investment
 Price strategy
 Distribution strategy
 Main media plan
 Break even point
 waste

Product description

 For the first time sugarcane juice in
tetra pack
 With added energy
 fresh serve
 Affordable

Market research

 There is no company in market with
sugarcane juice .
 license from food department
 License from packaging department
 Raw material source
 Factory
 Demand

Market and competitors
analysis
 0 competitors for same product
 Tropicana
 Real
 Harvest
 Open opportunity

Target

 No specific age group
 People with needed energy
 Working people
 Students
 Gyming etc

Investment

 Land 350 sq ft for 200000
 Machinery 75000 for 1 300000
 Bribe for license and permeation 120000
 capital ,tolls ,plant making etc.. 500000
 Total investment approx 1200000

Price strategy

 15 rs for 150 ml pack
 70 rs for 1 ltr
 Because I hv to keep my price according to
juice companies
 And according to my product standard
 Considering manufacturing cost

Distribution strategy

 By default contact with all juice company ka
distributor
 New distributor
 And the distributer who can cover maximum
area and nearest one

Main media plan

 Food exhibition
 Mall promotion
 Retail sampling
 Print media
 On air
 tv
 Gym
 Jogging park
 Corporate canteen

Break even point
particulars amaunt
Total investment 1500000
Fixed and variable cost 1000000
Supply cost 40000
Media cost 140000
Sales (in 8 months) 2700000

waste

 Companies like NAVNEET they were using
sugarcane ka waste for making eco friendly
paper.

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